Navigating the world of online marketing can feel a bit overwhelming, especially when new terms like “search marketing” keep popping up. You’ve probably spent a lot of time learning how to optimise your website for search engines (hello, SEO!), and now it seems like there’s a whole new layer to understand. It’s completely normal to […]
CONTINUE READINGSearch Engine Optimisation is great for pushing a website up the rankings. Some key elements are choosing your keywords, understanding your user’s search intent for certain searches, knowing who you’re competing against to rank, and creating quality content for your website. Do all of these, you’ll soon be on your way to the top of […]
CONTINUE READINGKeep reading to see how to create the right social media content for your consumers by knowing which type of content works for which social media platform. Picture this: you’ve created a stand-out image and post copy for your social media. You’re convinced it’s going to be a hit. You hit publish and your handiwork […]
CONTINUE READINGIf I ask you to name a brand, what’s the first that comes to mind? Now, think of the last advert or piece of content you saw from them. There’s a good chance it incorporated some kind of humour. The use of humour in marketing is nothing new, but it’s growing in popularity. Brand Vision […]
CONTINUE READINGWhat comes to mind when I say Christmas to you? Waking up as a child to a stocking brimming with presents. Saliva building to the smell of Christmas dinner. Maybe something as small as twinkling lights and tacky tinsel in your home. Whatever it is, I bet you also associate Christmas with shopping and adverts. […]
CONTINUE READINGYou’ve created a Shopify site that you’re proud of. It’s live, it’s out there, but no one else seems to be finding your website. No visitors means no customers and no sales. When you check your site’s dashboard and check your website stats, you see a few spikes where visitors have dropped by. Or worse, […]
CONTINUE READINGIf only creating content was a simple as getting a topic and then writing some words. Content marketing is an effective marketing approach, when done right. And one of the most important aspects of an effective content strategy is having a clear plan, structure and process. The beauty of this blog is that it may […]
CONTINUE READINGYou’ve probably heard of SEO, Search Marketing, or whatever you call it. And you might know a little about it. But you may not be so familiar with SEO content. We’ve put together this guide to help you find out what SEO content is and tips for writing articles for SEO. This will all be […]
CONTINUE READINGBuilding brand awareness is important in the world of marketing. And as a business, you should be exploring all types of digital marketing, including blogs. Blogs are a great way to generate organic traffic toward your website, which we all know, is helpful when it comes to ranking highly on Google’s search engine. Despite blogs […]
CONTINUE READINGThere’s no SEO without content Bold statement, perhaps. Nonetheless, it’s a true one. A successful content strategy must include a balance of SEO and content. After all, creating relevant, valuable, and engaging content is pointless if your SEO is sub-par (because no-one will find your content). On the flip side, great SEO practices and low-quality […]
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