Effective website content relies on the science behind users browsing a website. You may or may not be aware that website content is a process that needs to be carefully thought about. It’s words and so much more. It’s your sales pitch, it’s your brand’s voice, and most importantly, it’s your means of communicating with […]
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To succeed in marketing you need to connect with real people. There, I said it. You know my secret. Every business out there needs to market their brand, and many are attempting to do so in some way. There is, however, a difference between effectively spending budget and time, and wasting it. Digital marketing is […]
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Blogging is a time consuming task, but it’s an essential ingredient to market your brand, business, service or product online. So it’s key that you do it right. I’ve created a 7 step infographic to support you. Sure, we blog for our clients, but it’s also something that you as the industry professional can do […]
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There is one element that every business shares with the biggest brands out there. It’s not income, sales, projects in the pipeline, retweets, or social following. It is the brand message your business portrays every day. It’s simple: if your customers see consistency and can relate to your messaging, they are more likely to trust […]
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You’ve got an amazing product and an online store for selling it, but you’re just not seeing online sales coming in. You’re not alone. Plenty of other businesses are in the same boat. Whether selling a product or service, generating sales online is a challenge. Sometimes it’s down to your website not making the cut, […]
CONTINUE READINGWhat’s your content marketing strategy? Do you even have one? If not, then you are missing a huge trick – content is the key to every successful marketing strategy! Content marketing is not an easy process. It requires a great deal of planning, patience, creativity and experience. We can’t stress enough how important content is, […]
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Being a startup business is both an exciting and stressful time. Mostly exciting I would say – you’ve just created an amazing new business and now it’s time for you to go out there and meet new people. But how do you go about standing out as a new business? It’s not an easy process. […]
CONTINUE READINGThis is by no means an easy task but ensuring your brand identity comes across in your marketing will make all the difference to your success. Check out our 4 step guide below. Every brand has an identity, just like every person has their own unique personality. A brand identity is what makes your brand […]
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For effective marketing, content must be at the centre of it all. It could be the difference between success and failure! It’s no secret that content is integral to every marketing strategy. However, there are still many businesses, brands, individuals and marketers out there who undervalue content. ‘Content’ comes in many forms, but we’re focussing […]
CONTINUE READINGI’ve recently started working with a new client who approached me with a fantastic opportunity – to produce short-form copy for their social media profiles. Fantastic, and finally, a nice opportunity to flex my storytelling muscles to create engaging and relatable social copy to entertain and educate. This particular company helps other businesses to scale […]
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