To succeed in marketing you need to connect with real people. There, I said it. You know my secret. Every business out there needs to market their brand, and many are attempting to do so in some way. There is, however, a difference between effectively spending budget and time, and wasting it. Digital marketing is […]
CONTINUE READINGSo, you want to explore the cost of working with a professional content writer or copywriter for your business? That’s a sensible decision, bearing in mind the biggest and most successful brands in the world use copywriters to bring their brand to life. Admittedly, copywriting can be very expensive, mostly due to the difficulty of […]
CONTINUE READINGYou may think that content writing is easy and that any one can do it. Technically, yes, anyone can write words. The difference however when working with a professional content writer or copywriter is that they will create quality content that resonates with the reader. And that content may even force that consumer into taking an […]
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Firstly, well done on deciding to start up your own blog! Creating your own blog is easier than you might think, so easy that there’s only 5 steps. You could even have your new personal or business blog up within thirty minutes. I used to be like you – years ago I wanted to start […]
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Effective website content relies on the science behind users browsing a website. You may or may not be aware that website content is a process that needs to be carefully thought about. It’s words and so much more. It’s your sales pitch, it’s your brand’s voice, and most importantly, it’s your means of communicating with […]
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Blogging is a time consuming task, but it’s an essential ingredient to market your brand, business, service or product online. So it’s key that you do it right. I’ve created a 7 step infographic to support you. Sure, we blog for our clients, but it’s also something that you as the industry professional can do […]
CONTINUE READINGWhat’s your content marketing strategy? Do you even have one? If not, then you are missing a huge trick – content is the key to every successful marketing strategy! Content marketing is not an easy process. It requires a great deal of planning, patience, creativity and experience. We can’t stress enough how important content is, […]
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For effective marketing, content must be at the centre of it all. It could be the difference between success and failure! It’s no secret that content is integral to every marketing strategy. However, there are still many businesses, brands, individuals and marketers out there who undervalue content. ‘Content’ comes in many forms, but we’re focussing […]
CONTINUE READINGHave you ever tried to blindly bake bread from scratch? Baking is more than buying the ingredients. It takes planning, time and all the right equipment to formulate a loaf you can be proud of. Creating a content strategy for your company’s website can seem as confusing as mixing, proving, and scoring a sourdough loaf. […]
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Here’s one of the most common ‘vs’ blog topics you can come across – Content Writing vs Copywriting. Although it is so common, I will try not to bore you with the ‘same old’ information you can read on any other writing blog. This blog is focussed on allowing you to see which writing service […]
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