The content you publish on your website is important. It’s often the difference between the success and failure of your website. If you don’t put much thought into what you’re writing or you’re always pushing a sales angle, there’s a chance your current content isn’t very good. You can’t just throw any old thing up […]
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Every good content marketer will understand the value that comes from analysing the content that goes out to the masses every day. With over 4 billion worldwide user profiles online alone, there’s a benefit to keeping tabs on your content. According to SEMrush around 68% of marketers were expected to increase their own content marketing […]
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Lead generation online is the number one challenge for small and medium sized businesses in particular. You’re looking to grow your business online and find potential customers on the internet, but you’re struggling to know how best to achieve your goals. You’re reading this blog because you’ve come to realise that content marketing, in particular […]
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To succeed in marketing you need to connect with real people. There, I said it. You know my secret. Every business out there needs to market their brand, and many are attempting to do so in some way. There is, however, a difference between effectively spending budget and time, and wasting it. Digital marketing is […]
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When it comes to building your very own content team, there are several things to consider: What kind of writers you need Whether a content lead is needed to manage your content marketing How many writers you need to meet the objectives of your content strategy Whether you’re outsourcing all of your copywriting, keeping all […]
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You’ve probably heard of SEO (Search Engine Optimisation), Search Marketing, or whatever you call it. And you might know a little (or a lot) about the subject. But chances are, you may not have heard much about SEO content specifically – which is why you’re reading this article. We’ve put together this guide to help […]
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In recent years, content has rapidly climbed the ranks when it comes to the attention it receives and the priority it’s given by startups, small & medium businesses, and even the largest organisations across the globe. And it’s about flamin’ time. Content is one of the big hitters when it comes to creating a kick-ass […]
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Firstly, well done on deciding to start up your own blog! Creating your own blog is easier than you might think, so easy that there’s only 5 steps. You could even have your new personal or business blog up within thirty minutes. I used to be like you – years ago I wanted to start […]
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The way you communicate with your audience is important. It helps ensure you attract your target audience, establish relationships and get across any messages that you intend to communicate to your customers and the rest of the world. Identifying, creating and implementing your own brand’s tone of voice is key but just like anything in […]
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You may think that content writing is easy and that any one can do it. Technically, yes, anyone can write words. The difference however when working with a professional content writer or copywriter is that they will create quality content that resonates with the reader. And that content may even force that consumer into taking an […]
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