Content

I’ve heard it so many times before – business owner: “I have an amazing website now, but it’s made no difference. No one is coming to my website.” Well yeah, because you’ve not thought about how you’re going to market it. You can’t expect customers to magically find your new website. If they search for […]

The content you publish on your website is important. It’s often the difference between the success and failure of your website. If you don’t put much thought into what you’re writing or you’re always pushing a sales angle, there’s a chance your current content isn’t very good. You can’t just throw any old thing up […]

What comes to mind when I say Christmas to you? Waking up as a child to a stocking brimming with presents. Saliva building to the smell of Christmas dinner. Maybe something as small as twinkling lights and tacky tinsel in your home. Whatever it is, I bet you also associate Christmas with shopping and adverts. […]

Creating content is a pretty time‑consuming game. Think of all those hours you spend developing an idea, crafting your words, doing research, sourcing images, finding sources to cite, optimising for the search engine, and making sure the piece is clear and direct. Only for the process to start all over again the moment you hit […]

If I ask you to name a brand, what’s the first that comes to mind? Now, think of the last advert or piece of content you saw from them. There’s a good chance it incorporated some kind of humour.  The use of humour in marketing is nothing new, but it’s growing in popularity. Brand Vision […]

If only creating content was a simple as getting a topic and then writing some words. Content marketing is an effective marketing approach, when done right. And one of the most important aspects of an effective content strategy is having a clear plan, structure and process. The beauty of this blog is that it may […]

Building brand awareness is important in the world of marketing. And as a business, you should be exploring all types of digital marketing, including blogs. Blogs are a great way to generate organic traffic toward your website, which we all know, is helpful when it comes to ranking highly on Google’s search engine. Despite blogs […]

The e-commerce industry is a competitive market that is continuously growing. It’s also a very rich market to take advantage of, with the UK being the 4th largest market for ecommerce websites/online retailers. As an online retailer, ecommerce business, or online shop, it’s crucial that you to do everything possible to get exposure for your […]

You’ve done your reading on how valuable content is in every marketing strategy. Now you need to know how to measure the performance of your content. Let’s jump into analysing your content and what metrics you should care about when it comes to content. As modern marketers we’re surrounded by an awesome amount of data […]

Google’s core update, the ‘Helpful Content Update’, rolled out back in August 2022. But this wasn’t the last we heard of this update. If your business only publishes great content, then you have nothing to worry about with Google’s helpful content update. And, from studies by other sources, there wasn’t too much upset across the […]