Is it ever too soon to start planning your marketing at Christmas? No, it isn’t, but for your own sanity you may not want to plan it until later in the year. Although your friends may rinse you for planning too early for Christmas, your business will thank you for getting a plan together sooner […]
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The way you communicate with your audience is important. It helps ensure you attract your target audience, establish relationships and get across any messages that you intend to communicate to your customers and the rest of the world. Identifying, creating and implementing your own brand’s tone of voice is key but just like anything in […]
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You’ve probably heard of SEO (Search Engine Optimisation), Search Marketing, or whatever you call it. And you might know a little (or a lot) about the subject. But chances are, you may not have heard much about SEO content specifically – which is why you’re reading this article. We’ve put together this guide to help […]
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Lead generation online is the number one challenge for small and medium sized businesses in particular. You’re looking to grow your business online and find potential customers on the internet, but you’re struggling to know how best to achieve your goals. You’re reading this blog because you’ve come to realise that content marketing, in particular […]
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When it comes to building your very own content team, there are several things to consider: What kind of writers you need Whether a content lead is needed to manage your content marketing How many writers you need to meet the objectives of your content strategy Whether you’re outsourcing all of your copywriting, keeping all […]
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In recent years, content has rapidly climbed the ranks when it comes to the attention it receives and the priority it’s given by startups, small & medium businesses, and even the largest organisations across the globe. And it’s about flamin’ time. Content is one of the big hitters when it comes to creating a kick-ass […]
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Blogging in the 2020s is a far cry from the early blogs of the 1990s. What was once a way for people to share their random interests or passions with the rest of the internet, has now become one of the greatest marketing tools of our time. When done well, blog writing as part of […]
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To succeed in marketing you need to connect with real people. There, I said it. You know my secret. Every business out there needs to market their brand, and many are attempting to do so in some way. There is, however, a difference between effectively spending budget and time, and wasting it. Digital marketing is […]
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So, you want to explore the cost of working with a professional content writer or copywriter for your business? That’s a sensible decision, bearing in mind the biggest and most successful brands in the world use copywriters to bring their brand to life. Admittedly, copywriting can be very expensive, mostly due to the difficulty of […]
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You may think that content writing is easy and that any one can do it. Technically, yes, anyone can write words. The difference however when working with a professional content writer or copywriter is that they will create quality content that resonates with the reader. And that content may even force that consumer into taking an […]
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