The content you publish on your website is important. It’s often the difference between the success and failure of your website. If you don’t put much thought into what you’re writing or you’re always pushing a sales angle, there’s a chance your current content isn’t very good. You can’t just throw any old thing up […]
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To succeed in marketing you need to connect with real people. There, I said it. You know my secret. Every business out there needs to market their brand, and many are attempting to do so in some way. There is, however, a difference between effectively spending budget and time, and wasting it. Digital marketing is […]
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When it comes to building your very own content team, there are several things to consider: What kind of writers you need Whether a content lead is needed to manage your content marketing How many writers you need to meet the objectives of your content strategy Whether you’re outsourcing all of your copywriting, keeping all […]
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You’ve probably heard of SEO (Search Engine Optimisation), Search Marketing, or whatever you call it. And you might know a little (or a lot) about the subject. But chances are, you may not have heard much about SEO content specifically – which is why you’re reading this article. We’ve put together this guide to help […]
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In recent years, content has rapidly climbed the ranks when it comes to the attention it receives and the priority it’s given by startups, small & medium businesses, and even the largest organisations across the globe. And it’s about flamin’ time. Content is one of the big hitters when it comes to creating a kick-ass […]
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Whether you’re just starting out or looking to up your marketing game, it can be pretty overwhelming to know what type of copywriting service you need. To begin to understand what type of copywriting service you need, it’s essential to know exactly what copywriting is. What is copywriting? Copywriting is a specialist style of writing intended […]
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You may think that content writing is easy and that any one can do it. Technically, yes, anyone can write words. The difference however when working with a professional content writer or copywriter is that they will create quality content that resonates with the reader. And that content may even force that consumer into taking an […]
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Email copywriting is a game changer in the marketing world. Its ROI is incredibly high, with a proven £31 return on every single £1 spent. And with almost 100% of people with email addresses checking their inboxes once a day, it’s a prime market for any company looking to further engage with their audience. That’s […]
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I’ve recently started working with a new client who approached me with a fantastic opportunity – to produce short-form copy for their social media profiles. Fantastic, and finally, a nice opportunity to flex my storytelling muscles to create engaging and relatable social copy to entertain and educate. This particular company helps other businesses to scale […]
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Here’s one of the most common ‘vs’ blog topics you can come across – Content Writing vs Copywriting. Although it is so common, I will try not to bore you with the ‘same old’ information you can read on any other writing blog. This blog is focussed on allowing you to see which writing service […]
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