To succeed in marketing you need to connect with real people. There, I said it. You know my secret. Every business out there needs to market their brand, and many are attempting to do so in some way. There is, however, a difference between effectively spending budget and time, and wasting it. Digital marketing is […]CONTINUE READING
Blogging is a time consuming task, but it’s an essential ingredient to market your brand, business, service or product online. So it’s key that you do it right. I’ve created a 7 step infographic to support you. Sure, we blog for our clients, but it’s also something that you as the industry professional can do […]CONTINUE READING
I’ve recently started working with a new client who approached me with a fantastic opportunity – to produce short-form copy for their social media profiles. Fantastic, and finally, a nice opportunity to flex my storytelling muscles to create engaging and relatable social copy to entertain and educate. This particular company helps other businesses to scale […]CONTINUE READING
SEO (Search Engine Optimisation) Copywriting is a writing process focussed on creating website content that is optimised for search engines. The best copy online is concise, well-written and engaging, and it should be no different when it comes to SEO Copywriting. The best practice of SEO SEO requires a great deal of work – keywords […]CONTINUE READING
Writing website content relies on more than just making sure the content reads well, it’s about everything in between. Yes, it’s extremely important to ensure that your web content is engaging and correct, but it’s also about having a strategy behind the content. Website content writing should never be something that is completed just because […]CONTINUE READING
Here’s one of the most common ‘vs’ blog topics you can come across – Content Writing vs Copywriting. Although it is so common, I will try not to bore you with the ‘same old’ information you can read on any other writing blog. This blog is focussed on allowing you to see which writing service […]CONTINUE READING
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