Now is as good time as any to start marketing your landscaping or gardening business online
With the seasons changing, now is a great time to explore marketing your landscaping business online.
You might think that because you offer a physical service of a home/garden renovation in a certain radius in your location that you have to rely on word of mouth referrals to get more work. You don’t. There is a huge demand for your services online.
Homeowners, landlords, fellow business owners, and tenants across the UK are searching online for the services provided by landscapers and gardeners all the time.
That goes for the same type of people local to you searching for your services. However, your business might not be showing up in their search.
This is where digital marketing comes in.
You need a robust landscape advertising strategy to get seen and stay ahead of your competition.
In this article, we’ll explore some of the best digital marketing practices that your landscaping businesses can use to overcome these challenges and thrive like your gardens!
From search engine optimisation (SEO) to social media marketing and beyond, we’ll cover the strategies that are proven to deliver results for landscaping businesses.
Let’s explore how you can grow your customer base and increase your business revenue.
What is a marketing strategy?
A marketing strategy is your tool to get your more of the work you want as a gardener or landscaper.
Whether you’re looking for:
- Lawn mowing customers
- Big landscaping projects, like front or back garden makeovers
- Regular garden maintenance jobs
A digital marketing plan will help you to get those kind of customers coming to you for your services.
Your marketing strategy must include landscape marketing ideas that effectively showcase your services and differentiate your gardening business from other gardening companies like you in your local area.
Your chosen marketing strategy includes everything from creating a visually appealing website that highlights your portfolio of work, to utilising local SEO tactics to rank higher in search results.
How to grow a gardening business with the best marketing plan
To create your gardening or landscaping business, you need a marketing plan with some super gardening advertising ideas.
You’ll need to pin down exactly what it is you want to achieve before getting online and marketing your business.
Here’s the important bits:
Identify your target audience: Define your target audience by identifying their demographics, interests, and pain points – the issues that are most pressing for them. By understanding these key factors, you can tailor your marketing efforts to speak directly to their needs and concerns.
Create your value proposition: Clearly lay out the advantages of your garden service business and spell out why you’re a better choice than your competitors.
Build a easy-to-navigate website: A website should offer the best experience to a user. Keep it simple and make sure your content is speaks directly to your customers. Visually appealing and user-friendly websites drive leads and sales.
Invest in content marketing: Create marketing collateral that educates your prospects – high-quality blog posts, videos, and more.
Implement email marketing tactics: Send targeted and personalised emails that address your audience’s specific needs and interests.
Explore social media: Embrace social media platforms to build relationships with your target audience and increase awareness of your landscaping business. Share valuable content and engage in conversations to get your name seen.
Focus on customer success: Retaining existing customers is just as important as attracting new ones. Offer an excellent service that leaves a lasting impression on your customers.
These points are what should be in your garden service business’s marketing plan.
Let’s explore the specifics.
Content for gardeners and landscapers
What if you created informative blog posts that offer gardening tips, best practices, and expert advice?
Would your audience be interested in that?
Would they think you’re an expert, and come to you when their garden needs a makeover? You bet they would.
By providing valuable information that helps your audience to bring their garden dreams alive or solves their problems, you can build a loyal following and establish yourself as a thought leader in the industry.
This is why content is always a winner.
Every day, thousands of people search for gardening services on Google.
This presents a significant opportunity for your garden service company to attract new customers and grow your business in the local area.
By creating content that highlights your services and expertise, you can position your brand as the go-to solution for homeowners looking to tackle one-off, regular, or large-scale gardening projects.
Website content that works can get your website to that elusive page one search engine spot better than anything else.
Quality content is the foundation of any successful marketing strategy. Without it, your efforts to attract and engage prospects would lack substance and quite frankly, suck.
Content comes in various forms, including written articles, videos, podcasts, and infographics. By using the medium that best suits your message, you can effectively communicate with your target audience.
Successful landscapers use videos and images to show before and after imagery. These are great for attracting customers to your services like bees to a honeypot.
Start chatting to one of our creative content experts today to get going with your content marketing strategy.
- Tell us what you need – easy to do with our online brief
- Get your free quote
- Let’s get cracking
Now, let’s dig deep (sorry) into the world of SEO. To ensure that your prospects can easily find your valuable content, you need to invest in SEO.
Partnering with reliable SEO services is your surefire way to boost your search engine rankings and increase your online visibility.
As most people turn to Google for answers, having SEO-optimised content to serve up to them is crucial for driving traffic to your website.
You may have noticed that we’re back to talking about content.
SEO content is the key to attracting customers with a strong intent to purchase your garden services.
SEO for landscape gardening service companies isn’t too tricky:
- How do your garden makeovers make your customers feel?
- How do your landscaping services make life easier for your customers?
When creating SEO content for your gardening business, it’s essential to focus on how your services can save your potential customers these three important things: time, money, and hassle.
Ensure that your unique selling proposition (USP) is evident in all your digital content, from your website copy to your social media posts. This will help differentiate your brand from competitors and attract customers who are seeking the benefits that your garden services can provide.
Let’s talk about keywords
By leveraging relevant keywords, creating high-quality content that addresses common gardening concerns, and optimising your website for search engine crawlers, you can drive more traffic to your site and generate leads that convert into paying customers.
To begin, identify the keywords that are generating traffic by seeing which keywords your competitors are using.
You can then create optimised landing pages that feature those keywords. Be careful, however – slow and steady is the best approach to keyword inclusion – Google doesn’t like that.
If you’d rather be digging, you’ll be glad to hear that there’s another option.
Our SEO services help your website to show up when potential customers search for “best landscaping services to make my neighbours jealous”, or “how to make my flowers grow faster.”
If you haven’t yet implemented email marketing, you could be missing out on a valuable marketing tool – and your competitors may already be using it to their advantage.
Email marketing allows you to promote your gardening services, reach new potential customers, and retain existing ones.
To ensure that your email campaigns are effective, consider implementing some best practices and techniques that can help improve your open rates, click-through rates, and overall engagement:
Make it personal: Address your subscribers by name and customise your content to their interests. By tailoring your message to specific demographics, you can create an email marketing campaign that they’ll actually be interested in.
Talk about the benefits: Instead of simply highlighting the features of your gardening software, it’s important to emphasise the benefits that it provides to your customers. Make it clear how your services can solve a problem, save time, or increase productivity for your customers.
Educate your audience: Deliver educational content like how-to videos of effective weeding or when to plan their bulbs tutorials to help your subscribers see that you know what you’re talking about and can solve their problems.
Use transparent call to actions: Clear call to actions (CTAs) encourage your subscribers to DO SOMETHING. That might be calling you, subscribing to your newsletter, or something else entirely. Make your CTA stand out visually and use language that sparks action.
Test and optimise: Optimise your email campaigns with A/B testing to experiment with different elements, like subject lines, CTAs, or email content. Analyse the results from your tests to improve your open rates, click-through rates, and conversion rates.
Monitor and analyse your results: All your email marketing efforts would be futile if you fail to keep a close eye on your email campaign metrics. You must track critical metrics such as open rates, click-through rates, and conversion rates to understand the effectiveness of your email campaigns.
Social media for gardening services
Properly implemented, social media marketing is a powerful tool for your landscaping and gardening services.
You simply need to be where your audience is to deliver your message.
Explore social media channels like Twitter and Facebook – and YouTube if you’ve got plenty of interesting video content of garden renovations to share.
If you think – this is all great, but you have no clue where to begin with social media marketing, that’s why we’re here. We can work together on increasing your exposure (ugh, not like that) through a tailored social media campaign.
PPC for landscapers and gardeners
Let’s talk about Pay Per Click (PPC) marketing campaigns. Success in this area relies on strategic budgeting, precise targeting, and engaging ad copy.
When done correctly, paid advertising offers scalability, predictability, and a measurable return on investment. If you’re new to PPC, starting with Google Ads is a smart choice.
This platform offers advanced retargeting capabilities that go beyond the standard text ads you commonly see at the top of search results.
Using Google Ads, you can target users who have previously visited websites related to your market or have searched for specific keywords in the past. By investing in Google Ads, your business can rank in the top spots of your prospects’ search results.
When they search for an answer to their needs or problems, your business will be there, ready to offer a garden-related solution.
Top tip – Make sure your website is the best it can possibly be. Really focus on the quality of your where you’ll be driving people to land once they click on your ad, which will be your website. So make sure your website content is great and that your website is easy to use.
Growing your gardening business online
By leveraging SEO and other targeted digital marketing strategies, potential clients searching for garden design, garden maintenance, or a complete garden transformation can easily discover your business on Google.
We do website marketing designed for garden designers and landscapers to win more work in your local area.
Call in the experts so you can get back in the garden.
All you need to do is complete our project brief – that’s it. We’ll be in touch.
Got a question for us?
We’re just an email, call, text or social message away!