Are you the owner of a small or medium sized business?
If you own a business then it’s pretty likely that you have a website.
If you have a website, then you’ll want to make sure that you’re doing everything you can to get potential customers onto your website to buy, book or enquire your services or products.
Ask yourself, how did you get here? Landed here from a search on a search engine, like Google?
That’s our SEO that got you here!
SEO (Search Engine Optimisation) is a marketing strategy focused on optimising a website to make it rank on page 1 of Google.
The reason that businesses across the world want their website to rank on page 1 of Google is to gain exposure for their business.
By ranking as high as possible it gives your website a better chance of getting customers finding the products and services you offer.
With that comes enquiries, leads, messages, and sales from customers finding your website through a Google search.
Do SEO right by your business, and your website can become self-sufficient to lead generation and sales!
How to make sure customers find and visit your website
There’s many moving parts when it comes to SEO. If you want to get your website to appear higher on Google, then one of the biggest focusses is on keeping your website active.
Many people will say it’s all about keywords. SEO is more than just keywords.
Ranking for relevant keywords to your business, service or product is just the first step.
There’s a process to follow when it comes to SEO – but it’s also a process where you can test different areas of your business.
SEO is like a jigsaw puzzle – there are many pieces to play with. By slotting all the pieces together, you will create a stronger brand and business for yourself.
- Customer experience (how easy a website is to use)
- Content (website content & copywriting)
- Design (make sure a website looks good)
- Technical website performance (load speed and technical elements)
All piled into one.
When SEO works, it works
We want Google to look at your website and choose to rank you for the relevant search terms that your users are searching for. Then the users who come to your website haven’t actually seen or heard of your business or seen your brand before the point of landing on your website.
SEO works, it’s as simple as that. As long as you’re working with a professional who has the technical understanding of SEO combined with content writing expertise, your SEO will succeed.
Why you need to focus on SEO
You may not know what SEO is or what it involves, but it’s significant to your online presence.
By having a stronger presence on the web, the more chance you have of allowing potential customers to find your website. That means a better chance of turning a site visitor into someone enquiring about your service or product, or even a paying customer.
Even if you don’t own an eCommerce website (a website with products or services customers can pay for on the website), you can still benefit from SEO.
The internet is an extremely powerful marketing tool. You’d be silly to ignore it as a business owner. You can bet that your competitors are benefitting from their SEO.
So, what exactly can SEO achieve for your business?
SEO (when done by someone who knows what they’re doing) guarantees a higher ranking on Google and the other major search engines.
Ranking for keywords takes time, particularly for those keywords and search phrases that are commonly searched for.
As well as an increase in ranking and status online, SEO can also provide you with more profit.
That’s right, more profit!
SEO is a worthwhile investment. You have to inject money into your digital marketing to gain results from it. Do not see the budget going out your bank account as a sacrifice. Think more about how many sales you need to make to pay off and even profit from the exposure the SEO has given to your brand.
With ongoing SEO work, you will be rewarded with increased traffic and therefore, more customers.
SEO is a long-term investment. After a minimum of 6 months work you should start to see results!
How do you optimise your website?
There are many ways to optimise your website, and here at TJ Creative, we specialise in SEO content – which is essential to any successful SEO marketing strategy.
Stay active with an SEO content strategy
Keeping your website active is essential to SEO. A great way to keep content coming on your website is through writing blogs.
There’s more to it than just publishing a load of blogs, there needs to be a strategy to the content you’re writing and what you’re writing about.
If you don’t have any direction with your blog content, you will struggle to move up the rankings for the keywords that will bring you good traffic and most importantly leads, enquiries and sales.
When done right, blog writing is a fantastic way to optimise your website and get people finding it.
It’s more than just your website’s content
Producing content for your website with SEO in mind comes in a number of forms – blogging, article writing, content writing, and copywriting.
These writing types often blend together but are subtly different:
- Content writing is focussed on writing content for your main webpages. This content can be ‘SEOified’.
- Copywriting is what you need for blogging, article writing (for your own website and external sites) and landing page writing. This can also be ‘SEOified’.
There are even other technical aspects that affect your website’s ranking ability.
Don’t have a clue where to start?
Don’t worry, that’s why I’m here!
Drop me a line and let’s chat about your goals and how SEO will get you there.
Got a question for us?
We’re just an email, call, text or social message away!