You may think that content writing is easy and that any one can do it.
Technically, yes, anyone can write words. The difference however when working with a professional content writer or copywriter is that they will create quality content that resonates with the reader. And that content may even force that consumer into taking an action. That’s the difference between a novice ‘writing words’ and a professional copywriter creating compelling content. You may know your business better than anyone, but you may not know how best to communicate with your audience.
That’s your first benefit right there to outsourcing your content marketing. But we will come onto the benefits of outsourcing your content later.
How to outsource your content marketing
Outsourcing is worldwide, and it’s something that’s all around us. A delivery from your favourite online store isn’t hand packaged and delivered by a sales assistant, it’s outsourced to courier specialists to get it to your home. In essence, outsourcing devolves crucial elements of a business to specialised experts.
Written communications can be time consuming and quickly involve an entire department with differing opinions, viewpoints, and complications. Outsourcing content removes everything bar direct communication with an experienced writer.
Content marketing has become a necessary element of any successful business plan. Specialist content writers and copywriters produce marketing material that is engaging, concise, and perfectly suited to your brand.
To outsource your content marketing, you first need to know what you need, what you’re missing out on, and what would benefit from content marketing.
Finding the right content professional
The ideal content marketing expert or copywriter for your business will not only have strong written skills, but can actually breathe new life into your content, respecting your brand’s values.
The first place to begin is asking what your company needs.
- Is your main website content lacking personality?
- Are you looking for someone to revolutionise your website with quality blogs?
- Do you need a content specialist to revitalise your social media campaigns?
- Are your email campaigns being ignored?
- Do you require someone to understand your industry inside out to write insightful insights?
By understanding what it is you’re looking for the better chance you have of finding the right writer. There are companies with copywriters ready to assign, as well as boutique and personable setups. In short, you want someone you can rely on for effective and timely content.
This decision comes down to a couple of key elements, and how important they are to you. These include:
- Cost: Content can be sourced inexpensively from the dozens of outsourced content websites, but do be wary of these. Low cost in almost all cases means low quality*.- You could even go down the route of working with a marketing or copywriting agency. They will assign a copywriter to you- Small companies with a couple of content writers will be ready to work with you.
- Personability: The scale runs from email correspondence through to phone, video and face-to-face meetings. Choose the one that suits your needs.
- Size of job: An entire calendar year’s worth of content cannot feasibly be given to different people throughout the year, but a one-off piece of work provides more flexibility to you.
*Top tip: Steer clear of cheap writers. Particularly those on websites like Fiverr. Paying cheap for content will put you in a sticky situation and return you poor content.
The benefits of outsourcing your content writing
Good content takes time
Content marketing can quickly take up a lot of your time. Add to that the ever-changing nature of marketing content and you are often playing catch up. A thorough content marketing strategy cannot be delivered over night, and in most cases, it cannot be achieved in just a month. It’s a long term commitment whereby regular, high quality copy is required.
A copywriter will be perfectly placed to adjust to these changes, providing succinct copy that can be used across your branding for the right platform and at the right time. This is especially important for businesses looking to cover blogs, website pages, landing pages, advertising copywriting, social media copy, company updates, internal communications, PR, and everything in between.
Consistency is key
By devolving these responsibilities to one person or a small team, you’re halfway to outstanding and attractive content marketing. You can now create a consistent and reliable theme of branding throughout your content.
Communication between your content writer will allow you to:
- Understand the key words and themes to introduce into your campaign
- Create a full content marketing plan for the month, quarter, or year
- Get to know the strengths of your content writer, and how best to take advantage of their expertise
- Set deadlines and ensure consistent uploads can be achieved
Leave it to the experts
It can be easy to palm off content tasks to the ‘wordiest’ people in the office. Sure, it can help to paper over the cracks content-wise, but it is by no means the best use of everyone’s time. A novice will take longer, need more support, and be more likely to make mistakes. An expert copywriter, however, can continually deliver engaging and high-quality content every time.
Devolving and working closely with a content marketing specialist helps to tick every box. Search engine optimisation, check. Meta data and tagging, check. Quality content delivered to the remit, check.
Spend a little, get a lot
Content marketing is a burgeoning business. Companies worldwide are weighing up how to maximise all of their outgoing communications, and copywriters are one of the most popular choices. The main reason is that, on the whole, it is inexpensive to hire someone to get the best out of your content.
In general, content marketing will leave you paying for a package, time, or words, so it is important to consider which is right for your needs. Each option gives you flexibility to choose the right expenditure to suit your business.
Introduce your new marketing plan
A full advertising campaign can be easily broken down. A new and extensive content marketing plan can be produced, keeping you on track to meet your goals. Advertising, social media, and website content are perfect when combined, allowing for new ideas to punctuate your regular content.
When you work with a content marketer, this plan will allow you to explain the vision of your content, and execute it with aplomb.
Content is a huge strand of any advertising campaign, and an outsourced content specialist is best placed to support this.
Outsource and prosper
Much like asking for advice in a labyrinth, outsourcing content writing is an easy decision..
As the content marketing world continues to evolve, it is important your online and physical branding is expertly curated. By outsourcing to an experienced content marketing specialist, your next blog, advertising campaign, or entire marketing calendar for the year will be developed skilfully without fail.
Discover the support that we here at TJ Creative can offer. Content excites us, which is why we provide high-quality outsourced content management for a range of brands; from startups to national brands like British School of Motoring.
Get in touch with me, Tom Blake, today regarding your content marketing plans!
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