Content Marketing at Christmas

Is it ever too soon to start planning your marketing at Christmas?

No, it isn’t, but for your own sanity you may not want to plan it until later in the year. Although your friends may rinse you for planning too early for Christmas, your business will thank you for getting a plan together sooner rather than later.

I suggest you either plan it a year in advance, or start putting together a Christmas content strategy half way through the year.

Different marketing tactics will require more thought and time. For example, search engine optimisation (SEO) will need work at least six months before the festive period. So when it comes to SEO for your business at Christmas, you will want to start this as soon as you can. We’ll explain why below.

It’s time to sit down and discuss the most wonderful time of the year

  • What will your business offer to customers?
  • What do you see being popular with your customers this Christmas?
  • How will you communicate with your customers over the festive period?
  • How are you planning to get your business, products or services in front of the right people?

Let’s get creative!

Our top ideas for your Christmas marketing strategy

We’re not afraid to admit that marketing yourselves at Christmas can be tedious and may even make you feel a bit queasy at times. But it’s the wonderful time of the year to do so!

Promoting yourself is always difficult, but just like at any other time of the year, you don’t need to push the hard sale anymore than normal at Christmas. Focus on giving value to your customers and you will win – especially if you are offering something this Christmas that will be popular over the festive period.

Consider your messaging in the run up to Christmas

Christmas content writing - Merry message

Content marketing is essential to your marketing. You can write up a meaningful Christmas campaign rather than a sales pitch to promote your services or products. That’s the secret to any effective marketing strategy – to avoid hard sales copy and focus on giving value to your customers.

You may point out that the end game of all marketing is to sell yourself, your products and your services, but this is best achieved through engaging marketing to increase brand awareness and communicate with your customers.

It’s essential that you stay on brand and communicate your values consistently, whilst meeting the requirements of each platform. For instance, your blog will be typically long form copy (1000 words plus), whilst social will have short, concise copy (punchy, to the point).

Offering amazing festive deals is one thing, but communicating those deals is what will make the difference for your Christmas marketing and how your customers respond to what you have to offer to them. You need to show them the value of your business. And ideally, how you have a solution for them.

The questions to consider when formulating a content strategy:

  • Where will you be promoting your deals?
  • What’s the key message behind your copy or messaging?
  • Are you looking to improve your website’s online appeal before Christmas?
  • Will social media be a suitable platform to reach customers? If so, will it be on Facebook, Twitter, Instagram, Pinterest, LinkedIn, or all of them?
  • Will you benefit from featuring in a magazine?
  • Could you guest blog?
  • Could you hold a competition?
  • Have you thought about catching your customers’ attention when they land on your website?
  • How will you entice customers and help them to make a decision?

The benefits of a content marketing strategy at Christmas

When you’re putting together a marketing strategy, content must be the core focus, whether it’s Christmas or not. Without the consideration of your messaging and voice, you will have an unaligned strategy.

By carefully considering all messaging associated to your brand, products and services, you can ensure you cover every corner of your advertisement (online and offline) and create a detailed schedule.

If you’re really organised, you could even schedule your content before it goes out. That way, you needn’t lift a finger to publish blogs, landing pages and social media posts.

Relate to your customers and build a connection with them

Build a connection - Christmas marketing

Your messaging should focus on building a relationship with your customer. Every business is looking to sell something, and many strategies rely on selling. But standing out is pivotal, so avoid the sales pitch.

You will be able to build a relationship with your customer through meaningful, and most importantly, beneficial information.

All communication from your business should be something that will benefit your customer. Calling your business, service or product ‘the best’ and encouraging customers to get in touch is overdone. You need to show them that they should buy your product or use your service. Cut out the sales pitch, it’s boring!

Once you understand the need to help and connect with customers rather than talk at them to sell, you will be able to put together a good marketing strategy.

Search engine optimisation (SEO) for Christmas

If you’re looking to direct any new and existing customers to your website for Christmas shopping then SEO is what you need.

The thing with SEO is it’s a process that needs time. It requires quality content to be published regularly on your website. Then over time, your content will earn your website rankings on the major search engines. This does require patience though to get those rankings.

When should I start my SEO marketing for Christmas shoppers to find my website?

Each business will be targeting different keywords and search terms, which come with different difficulties.

So when you should start your SEO is really unpredictable, but most definitely sooner rather than later – ideally 6 months before the busy festive shopping period.

Blogging, copywriting and website content are all vital when it comes to completing SEO for your business.

Get in touch for more information about SEO for your business at Christmas.

3 Key Ingredients to a Successful Christmas Marketing Strategy

1 – Simplicity – don’t overcomplicate your message or offering. And don’t christmasfy it too much, just add a little sparkle.

2 – Personality – this is the best time of the year to experiment and let loose (but not too loose).

3 – Faultless customer experience – should your message resonate, make sure the experience for your customer is enjoyable. From the moment they enquire to the delivery of your Xmas offering.

Keep these three aspects in mind and you’ll create more than a worthwhile marketing campaign to connect with your customers. You’ll create an outstanding experience that customers will remember beyond Christmas.

Don’t forget your amazing customer service this Christmas

Point one and two are essential of course to you marketing strategy, but point three is one that many businesses fail to acknowledge when they focus on their marketing planning. Particularly the logistics of managing and delivering on the marketing.

Your customer service and experience at this time of the year is fundamental, and let’s be honest, that does in fact contribute to your marketing strategy. Your marketing could be amazing at gaining enquiries, but if your customer service is poor, you won’t convert those enquiries into paying customers.

It’s a stressful time of the year, consumers do not want a tough time if they come to you. Your service to them must be faultless.

Should your customers have the best experience with your brand, they won’t just be a gift for Christmas that’s for sure. They could become a loyal customer to you beyond the festive period.

A bonus fourth tip…

If you want to go down the route of ‘Christmasfying’ your business, then don’t get too carried away. Keep your brand image in mind and don’t inject garish reds and greens into everything. You don’t want to come across as tacky!

Do you need some marketing support this Christmas?

It’s a busy time of the year. We’ve all got a lot on, not only within business but our personal lives.

If you need support with your marketing, whether it’s content, copywriting, social media or anything else, then we’re here.

Scroll down to our contact form below and drop us a line. I’ll get back to you pretty quick!

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