It’s time to sit down and discuss your marketing efforts this Christmas, if you haven’t already.
What will your business offer to customers, a special offer? A Christmas giveaway? And how will you communicate this with your customers?
Business owners and marketers, here are our content & marketing tips for Christmas
We’re not afraid to admit that marketing yourselves at Christmas can be extremely tedious and can even make you feel a bit queasy at times. But it’s the wonderful time of the year to do so!
Selling your business is always difficult, but there’s no need to focus on selling yourself.
Content marketing will be essential to your communications and marketing. You can write up a meaningful Christmas campaign rather than a sales pitch to promote yourselves. That’s the secret to any effective marketing strategy – to avoid hard sales copy and focus on the significance of your messaging behind your strategy and how it will resonate with your customers.
You may point out that the end game of all marketing is to sell yourself, your products and your services, but this is best achieved through engaging marketing to increase brand awareness and communicate with your customers.
Consider your messaging in the run up to Christmas
It’s essential that you stay on brand and communicate your values consistently, whilst meeting the requirements of each platform.
For instance, your blog will be typically long form copy (500 words plus), whilst social will have short, concise copy (punchy, to the point).
Offering amazing festive deals is one thing, but communicating those deals is what will make the difference for your Christmas marketing, and your response to customers. You need to show the value of your business.
The questions to consider when formulating a content strategy:
- Where will you be promoting your deals?
- What’s the key message behind your copy or messaging? And is there a uniform slogan or expression to communicate in all advertisement?
- Will social media be a suitable platform to reach customers? If so, will it be on Facebook, Twitter, Instagram, Pinterest, LinkedIn, or all of them?
- Will you benefit from featuring in a magazine?
- Could you guest blog?
- Could you hold a competition?
- Have you thought about catching your customers’ attention when they land on your website?
- How will you entice customers and funnel them into making a decision?
However you’re marketing your business, you content strategy is essential.
The benefits of a content marketing strategy at Christmas
When you’re putting together a marketing strategy, content must be the core focus, whether it’s Christmas or not. Without the consideration of your messaging and voice, you will have an unaligned strategy.
By carefully considering all messaging associated to your brand, products and services, you can ensure you cover every corner of your advertisement (online and offline) and create a detailed schedule.
If you’re really organised, you could even schedule your content before it goes out. That way, you needn’t lift a finger to publish blogs, landing pages and social media pages.
Selling is not your objective. Building a connection is.
Your messaging should focus on building a relationship with your customer. Every business is looking to sell something, and many strategies rely on selling. But standing out is pivotal, so avoid the sales pitch.
You will be able to build a relationship with your customer through meaningful, and most importantly, beneficial information.
All communication from your business should be something that will benefit your customer. Calling your business, service or product ‘the best’ and encouraging customers to get in touch is overdone.
You need to show them that they should buy your product or use your service. Cut out the sales pitch, it’s boring!
Once you understand the need to help and connect with customers rather than talk at them to sell, you will be able to put together a good marketing strategy.
3 Key Ingredients to a Successful Christmas Marketing Strategy
1 – Simplicity – don’t overcomplicate your message or offering.
2 – Personality – this is the best time of the year to experiment and let loose.
3 – Faultless customer experience – should your message resonate, you must ensure the experience for your customer is enjoyable. From the moment they enquire to the delivery of your Xmas offering.
Keep these three aspects in mind and you’ll create more than a worthwhile marketing campaign to connect with your customers. You’ll create an outstanding experience that customers will remember beyond Christmas.
Don’t forget your customer service this Christmas
Point one and two are essential of course to you marketing strategy, but point three is one that many businesses fail to acknowledge when they focus on their marketing planning. Particularly the logistics of managing and delivering on the marketing.
Your customer service and experience at this time of the year is fundamental, and let’s be honest, that does in fact contribute to your marketing strategy. Your marketing could be amazing at gaining enquiries, but if your customer service is poor, you won’t convert those enquiries into paying customers.
It’s a stressful time of the year, consumers do not want a tough time if they come to you. Your service to them must be faultless.
Should your customers have the best experience with your brand, they won’t just be a gift for Christmas that’s for sure. They could become a loyal customer to you beyond the festive period.
A bonus fourth tip…
If you want to go down the route of ‘Christmasfying’ your business, then don’t get too carried away. Keep your brand image in mind and don’t inject garish reds and greens into everything. You don’t want to come across as tacky!
Do you need some marketing support this Christmas?
It’s a busy time of the year. We’ve all got a lot on, not only within business but our personal lives.
If you need support with your marketing, whether it’s content, copywriting, social media or anything else, then we’re here.
Scroll down to our contact form below and drop us a line. I’ll get back to you pretty quick!
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