The Link App

Summary & objective

The founder of The Link App (TLA), Lauren Riley, wanted to rebrand her communication app for law firms. Her previous communication platform was out of date, and she wanted to expand its capabilities. There was no better reason to explore a new brand, and there fore, new brand messaging.

We led the content strategy for the rebrand of TLA. This included the marketing copy as well as the terminology of the new platform being built.

What we did

Through workshops with Lauren we created customer personas. From this we then established the brand’s new messaging guidelines for the new TLA brand.

Once we had new brand guidelines we supported the design and development teams who were working on designing and building the new platform for mobile and desktop.

App copywriting

The designers and developers creating the new TLA app worked heavily with us. Although the User Experience (UX) designers were working on the visuals, it was up to us as the UX writers to ensure the messaging was as clear as possible to help users navigate around on the app.

The importance of clear messaging on the platform was pivotal, especially for a communication platform for solicitors that was looking to ‘transform client experience through communication’.

Website content

Using our new brand messaging guidelines, we created the new website content, along with a launch blog for launch day.


The six month project came to an end with The Link App being launched with a new platform, brand, and awesome content.

For The Link App we created a huge amount of content:

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