Drain & septic tank cleaners and wet waste management company, ECS, approached us after finding us on Google.
Team ECS approached us to explore how ECS could get more visitors to their website.
After investing into their website, they wanted to get more out of their investment by increasing the amount of people heading to their website from search engines, like Google and Bing.
We identified tons of opportunities for them, and welcomed them on board!
1. We kicked off by reviewing their current website experience & content
We identified a number of issues with the website and some difficulties for users landing on the website.
Once the issues were sorted, we looked to add high quality and helpful content for ECS’ customers. By doing this, we could also weave in SEO keywords we wanted the website to rank for.
2. We checked out their current SEO data – what the website was already ranking for
After reviewing their existing data we could see which pages already rank and for what keywords.
Admittedly, they ranked low, but it showed we could improve that rank faster if they already show up for the searches. We pulled all of this data and added it to our workflow to achieve some ‘quick wins’ to rank fast.
3. Research new keywords and content opportunities
On top of using the existing data, we did research into what ECS’ customers are searching online. We then created a hit list of keywords to rank for and pages to create on the website.
The ECS website saw a 35% increase in organic traffic – all achieved by optimising what they already had on their website, and creating new pages to rank for even more keywords.
And this year already we’ve seen a further 13% increase in traffic to the ECS website.
The below speaks for itself, comparing 3 months of SEO and content to the previous period (previous 3 months) shows how much more ECS are now ranking for on search!
The solid line is the last 3 months compared to the dashed line:
This is showing a 35% increase in the online presence of ECS!
We can help you just like we're helping ECS
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