SEO marketing for personal trainers - Fitical


Fitical is an online personal training business. Founder Sarah Brewer approached TJ Creative to help her in growing the business through digital marketing.

SEO marketing for personal trainers - Fitical


Fitical had previously used another SEO agency to help her grow her online presence, with no success. Although the agency did the basic set up, the reason they didn’t succeed was because they didn’t create quality content.

Our founder and marketing consultant Tom Blake explained to Sarah about the importance of content in search engine optimisation (SEO). This was missing from the last SEO agency she used – they wrote content of a low quality and quantity.

The content on her main site pages were not optimised, and worse of all, it was not engaging for her target audience. So, we set out to write new content for the entirety of the website to improve it and optimise it.

Website Content

We worked with Sarah to get to grips with her business’ unique selling point. Then we created impactful and search optimised web content to make Fitical stand out to search bots and her potential customers.


As well as creating new website content, we optimised it to perform well on Google and the other major search engines.

Part of the campaign is ongoing content creation, including new landing pages and blogs targeting relevant and high search keywords that her customers search online.

Results so far

Fitical has a new revamped website with content that is interesting to read.

The SEO is coming along and they are now competing for competitive search terms such as ‘personal training Hampshire’, ‘virtual personal training’, ‘best lat exercises’, and more.

What Sarah had to say about working with us:

“Along with the optimising and achieving rankings I would never thought of getting ranked for my website. He has improved the site’s content, usability and its overall look."


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