Blog writing template


Blog writing is a really effective way to grow your business online. If it was easy, everyone’s business would be getting a huge amount of traffic.

Successful blog content is no different to writing other content – it needs to be strategic and well thought out. It’s not by chance that some websites are growing through the power of content marketing.

This blog planning template will give you all the steps professional copywriters use when planning their blogs, and want they want to see in any content brief from their clients or team.

The template will make you think about your content on a whole new level, including:

  • SEO keywords
  • Target audience
  • How you’ll help your reader/customer
  • Your blog’s call to action – what does your customer/reader need to do?
  • Creating a nice structure of your blogs

Additional free readings to help you:

Here’s a cheat sheet to help you plan a quality blog in the same way that a professional blog copywriter would do it.

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What is a blog planning template?

A blog planning template, just like this one, is a document where you can plan what you’re going to write about in your next blog.

There are some blog planning templates that will be for your entire blog strategy. However, this template is on a much smaller scale – it’ll guide you into planning your blogs and therefore a way forward to write all of your future blogs.

You’ll learn to write a blog like a professional copywriter.

How do I create a blog plan?

If you’re looking for a blog calendar then this isn’t the right template for you.

If you’re looking to plan a blog, then this is for you.

The key elements to planning your blog is to think about:

  • Who it is you’re speaking to in the blog
  • What tone you’ll write in – does your brand have a voice? It should do, and it should appeal to your customers.
  • Whether the topic is relevant to your brand and customer
  • The aim of the blog – is it to inform, educate, or guide a user into buying your product or service?

Should I really bother writing blogs for my business?

Is it likely that your customers will be searching for the service or product you provide online?

If yes, then you’ll need to do digital marketing.

And if part of your digital marketing is SEO, then yes, you’ll certainly need to be blogging. to get results.

Don’t believe us, here’s some cool stats:

Let’s have a look at exactly what ‘s so great about a blog for business.

Fun factBusinesses who prioritise blogging are 13 times more likely to experience a positive ROI from their marketing efforts.

So what kind of return on investment (ROI) can you expect?

Content costs 62% less than traditional marketing, but generates 3 times as many leads, according to Demand Metric.


Find out more about why you have got to start blogging for your business’s marketing.

Any top tips to writing a blog?

Although it is a longer piece of content, still make sure your sentences are short and simple. People don’t read blogs in the way you might think they will.

Read this blog before you start writing your blog – it’s essential to understand the psychology behind how someone reads your content.

Must read = There is More to Website Content Writing Than Words 

And if you’re really in the mood to learn about why and how to write a blog, check out this in-depth guide = Every Reason You Must Start Blogging For Your Business