SEO starter checklist – Get your business online and start building your presence


We get it, times are tough and although you need to do marketing online, SEO isn’t something you can afford to spend lots on. This is why if you can learn to do the basics you can save yourself some money and get your website ready to start ranking.

In this DIY SEO Checklist for businesses, you’ll learn about:

  • Getting your business online
  • Setting up your SEO tools
  • Submitting a sitemap
  • Optimising your website for SEO
  • Writing SEO content
  • Keyword research
  • Writing page titles and descriptions
  • Best practice SEO

Your SEO DIY starter checklist to save you money. Do some of the SEO basics for your business to get your business online and off the ground.


Can I do SEO myself?

Yes, if you learn how to do SEO in the right way.

This DIY SEO Checklist will definitely set you on the right path to optimising your website to rank over the next few months.

Once you’re complete with this checklist, you can then move onto creating content for your website to make sure you rank for more keywords, and over time, get more customers coming to your website.

Content is important for growing your website’s presence online, sometimes we call it SEO content – you can find out more about SEO content here.

How do I implement SEO for my business?

By downloading this SEO Checklist and completing the steps.

To implement SEO you will need to do the following for your business website:

  • Sort all your SEO tools, like Google Analytics and Search Console
  • Follow all the best practice SEO bits for your website
  • Have a list of keywords that are relevant to what you do, and that you wish to rank for
  • Optimise your website content for those keywords
  • Sort your website load speed

The above are the basics to SEO for your website. There’s much more about all of the points above in this SEO Checklist.

After you’ve done the basics, you’ll need to make sure that you create content regularly for your website. This could be in the form of landing pages or blogs.

We highly recommend blog writing for your SEO, especially if you’re looking to grow nationally.

Is SEO important?

SEO is very important if you’re aim is to get more people to come to your website.

There are many types of marketing you can do to promote yourself, like social media marketing of even paid advertising, but SEO offers longevity that other marketing approaches can’t provide to you like SEO can.

Ranking top of search engines gives your business more chance to attract customers and convert them online.

Should I pay someone to do SEO?

If you do not understand SEO and you don’t have the time to do it yourself, paying an expert to do your SEO is a wise decision. They have the knowledge and tools to make your SEO work for your business.

SEO is an investment, but it also offers a great ROI with long term growth.

Although SEO can take weeks and months to work, should you rank top result in the search engine for relevant searches, it can make a real difference to your lead generation and sales efforts.

You need to weigh up what results you can get in your industry/niche. Is your product or service something people are actively searching for online? If so, and your website ranks, what amount of sales do you need to pay off the SEO services you’re paying for?

SEO is an investment for sure, but once you’re ranking, you will hopefully be able to make back that investment.

If you’re willing to invest in SEO and be patient for the results, then you’ll likely succeed with SEO. Chat to us if you’d like some more information.

Is SEO hard to do?

SEO is hard to do if you don’t understand what’s involved with SEO or you don’t have time to give to your SEO.

To do SEO well you need:

  • The technical understanding of SEO
  • To be able to write SEO-optimised and people focussed website content
  • To have the time to do research and regularly work on your website

If you can’t do any of these, let us take care of it for you.


How long does it take SEO to kick in?

It’s hard to predict this unfortunately. The blanket statement SEOs usually say is 3-6 months. But as it’s purely in the hands of the search engines, we can never guarantee when rankings will happen.

As long as you do everything right and work to offer your customers truly valuable content and experience on your website, you have a great chance of succeeding with SEO.

It’s all about the long term game, and you have to be patient with SEO.

We’ve seen our clients start doing well with SEO in 6 months, while others take more than a year to really see cut through – it all depends on your competition and industry.