Website Content Template Guide to Create Helpful Content for Google


Plan and write your website’s content using this template

Imagine if you could use the same techniques as a professional copywriter to write your content. That’s exactly what this website content writing template gives you.

You’ll learn how to create content that gets your brand’s message out in the best way but also boost the traffic coming to your website.

In this cheat sheet you will:

  • Get prep tasks before writing your website content
  • Decide on the purpose of your content, who you’re speaking to, and what your style will be
  • Home page content advice
  • About us page content guidance
  • Services & products pages copy advice
  • Help to write your contact page content

Additional free readings to help you:

Find yourself staring at a blinking cursor and blank page when writing your website’s content, then you need guidance and inspiration!


Will this web content template help me to write 'helpful content' in the eyes of Google?

Yes it will.

This template is a guide to make you think differently about what it is you should communicate in your content and how you construct your message.

This is the right way to plan and write your content, and as you’ll see, the template puts your customer first at all times.

You will find a number of pre-writing questions in this template

The questions cover who it is you’re talking to, your target audience’s objective in reading the content (what do they need? Why are they reading it?), and your tone of voice (How you will write to appeal to your target audience).

As long as you answer the questions and write your content with a target audience in mind, and you write the content to give them a solution, you can be rest assured you have written helpful content in the eyes of Google.

It’s all about creating a great experience so that when they finish on your website they take their next step happy.

Remember, these are the questions Google provided to checking if your writing ‘people-first’ content – say yes to all and you’re on the right track:

  • Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?
  • Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?
  • Does your site have a primary purpose or focus?
  • After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?
  • Will someone reading your content leave feeling like they’ve had a satisfying experience?

Source: Google Search Central

Is my website's content important?

Your website’s content is absolutely essential to the success of your website.

Your content must be written to a high standard to effectively communicate with people who land on your website. Without doing so, people will be left confused and frustrated.

When someone lands on your website they need instructions or a solution. If they don’t get either of these then they’ll likely leave your website pretty quickly. A bad experience marks your website down on quality in the eyes of search engines.

And with Google’s recent algorithm updates, they’re focused on website quality. One of which is down to your content being ‘helpful‘ or not. Google now more than ever is scrutinising content quality on websites.

Your website has under 5 seconds to get someone to stay on your website. And content will play a big part in achieving that or not.

The best website content out there is solely focused on speaking to your customer and their needs. This is why you must focus on quality over quantity.

There’s art and science behind content, so make sure you think about how your content looks on your website not only how it sounds.

How can I write great content for my website?

Priority number one when writing website content is to write to your target customer as if you’re chatting to them in a room.

The process to writing website content is a little more complex.

It’s highly recommended that you read this blog from our senior copywriter ‘How to write website content‘ before you get to work and use this template/cheat sheet.

Here’s a quick overview of the steps on how to write web content:

  • Create or use your customer personas to plan exactly what it is you need to write about.
  • Decide on the pages to write.
  • Then work out why your customer wants to read this content and what’s in it for them – your product or service hopefully!
  • Do you research – SEO keyword research, see what your competitors have written and talk to customers if you have the chance.
  • Write up your first draft.
  • Read the content back and edit it.

Want to do SEO? Here's why your content is absolutely essential

You need a lot of content to make your SEO work. We call it SEO content.

It isn’t just any old content thrown together on a topic, it needs to be written around a set of priority keywords that have been identified as popular and relevant for the chosen subject(s) of your content.

Those keywords must be carefully weaved into the content and structured in a way that lets the search engines know what the content is about and what the most important elements are.

If you want to reap the benefits of soaring up the Google ranks thanks to your SEO performance, you’ll need to become very familiar with SEO content and how to create the good stuff.

Search engines look at millions of websites daily (aka ‘crawling’) in order to find the best content for each search term. When crawling the sites, they look at the content of each page to determine how relevant they are for terms mentioned within the content.

What would it cost me to hire a copywriter to write my website's content?

A page of website content from a professional copywriter would usually cost anywhere between £120 – £250. For a small business this is usually out of budget – however, we do offer special rates for small and local businesses, so drop us a message.

This website content writing template is an affordable option for you if you’re looking to keep costs down and tackle the content yourself.