Marketing is one of the most important parts of running a business. Fact. It’s no good having the most amazing products and services on the market if nobody knows about them. And nowadays we all know everything revolves around the internet, so… it’s time to nail your online marketing for your business.
There are loads of different ways you can approach marketing an online business, so we’ve put together a bunch of useful tips and advice on how to promote your business online:
Recommended read: 5 “need to knows” in marketing your business online
Table of Contents
If you’re wondering how to market your business online, there are various roads you can go down. The road to success always starts with understanding who your target audience are.
To help you figure out where you should be focusing your online business marketing, here are a few questions to ask yourself about your target consumers:
The answers to these questions will help you decide which of the many marketing approaches could be right for your business.
Before you start going wild with marketing ideas, you want to get your business website ship shape. Because there’s nothing worse than promoting your site only to then find it’s full of typos, broken links, and other content issues that customers will find a complete turn-off.
So, before we get stuck into how to market your business online, let’s cover off some of the basics to make sure your website is in fine form for winning over new customers.
As a founder or small business owner, you’re probably wondering ‘how do I market my business website?’. And that’s great that you’re asking that question, because having a great business website is a good start but that’s just the beginning.
You’ll need to invest time (and maybe some money) in the online marketing of your business website if you want customers to come running.
A quick heads up before we continue – marketing your small business online is going to be an ongoing task. It’s not something you can do once and forget about. Think of online marketing as a new part of your regular business practice.
Search engine optimisation (SEO) is the collective term for all the graft you put in to get your website to appear as high as possible in search engine results pages (otherwise known as SERPs).
You want to do all the right things so that Google loves your website and puts it high in the list when customers search for terms related to your business. The goal is to get to the coveted #1 spot.
When done properly well, SEO has some great benefits for your business:
Want to see real business results SEO achieved for someone we work with?
One of the most powerful ways to boost your business online is to regularly create high quality content that your customers will find engaging and useful. Connecting with your customers is crucial, especially if you have a new or small business that you want to grow.
Unless you’re a talented wordsmith yourself, you’ll want to hire a copywriter to carefully craft your branded content. A professional copywriter has the skills to write copy that speaks directly to your target audience(s), whilst also being SEO-friendly to help boost your rankings in Google.
Whether it’s for your website, blog, social media accounts or email marketing – make sure quality content is a top priority for your business. You won’t be sorry.
Most businesses have social media accounts, whether it’s Facebook, Twitter, Instagram, TikTok, LinkedIn, or all of the above. But you’d be surprised at how many are doing it wrong. Simply posting regularly isn’t enough. You need to be genuinely social, that means sharing content your followers are going to love and then engaging in conversations with them.
Ask thought-provoking questions and respond to followers when they comment on or share your content. Brands that embrace their social channels with a real voice and an engaging brand personality are the ones that see social media adding a valuable boost to their traffic and sales.
It’s also a good idea to connect with notable figures in your industry/business community, as well as customers, to build your network. They’ll often share useful information about the business landscape, and some may even end up being your customers or partners in the future.
If you find yourself with some money in your marketing kitty you might want to consider some paid advertising. Our top tip is to start small, learn what works and what doesn’t and then scale up with the advertising that gives you the best ROI.
Some of the most popular paid advertising for marketing an online business:
For businesses that have been trading for a while, entering business awards can be a clever way to both raise your business’s profile within your industry and, if you win, gain a very powerful marketing tool – who doesn’t want to buy from an award-winning business?!
Most industries will have some kind of business award that you can apply for, and some are even free to enter. Do your homework to find the most relevant awards for your business (and make sure they’re not just a money-making con), then start applying.
If you have a business that relies on local customers in particular, you’ll want to put your efforts into marketing activities that will specifically reach people in your area – rather than casting a wide net that might not get you the results you want.
Here are some of our top tips for how to promote your business locally:
We love online marketing and our team are experienced at creating content that appeals to your audience.
Fill out our contact form below and let’s book in a chat.
Tom wrote 30 BSM Local Landing pages for us. A really difficult task however Tom did a great job. I would really recommend Tom for any content writing and we'll definitely look to use him again for further pages.
I’ve always been a bit dubious of SEO companies but I was referred to him by someone I know well and trust. I also saw the results a friend of mine had had by using his services. I’m so glad I chose to work with Tom. He’s explained everything really well and given me lots of options for now and also for moving forward. Most importantly I’ve seen my site go from obscurity to ranking well in a matter of months.
I have had the pleasure of working with Tom and TJ Creative on a number of content projects for Big Gun Graphics. The quality of Toms work is second to none - he is an incredibly talented writer and the depth and range of his digital marketing knowledge is huge - a very powerful combination! Thank you Tom!
Fantastic! I have been using TJ Creative since they started and without a doubt I would recommend them! Their work is always to the highest of standards and they take the time to listen to your brief and really get to know your business before creating any written work.
I had been struggling with content and marketing for my wedding photography website but Tom understood what I wanted to achieve and he's smashed it for me. The ongoing work is just getting better and better. Brilliant to work with and he really knows his stuff. If you need help with your website... content, marketing and SEO then just give him a call.
Working with Tom at TJ Creative has been great. Although I'm using their SEO services, Tom is more than happy to advise me on other aspects of digital marketing. Along with optimising and achieving great rankings for the website. He has improved the site's usability and its overall look. He's always more than happy to help even if it's going beyond the service he's providing.
Working with Tom has been amazing. The content is of high standard and I will certainly recommend your services to others.
Personalised and affordable service highly recommended. We are using Tom to perfect all the text on our website and marketing material. He is a pleasure to work with and a valuable service for our business.
AAAAA+++++ written website content for Chichester Carpet Cleaning, I am very pleased and will be using this young chap and his company again!
We’re just an email, call, text or social message away!