Do you have a strategy for your digital marketing? Whether you do or not, having a strategy in anything you do is vital. Without a plan, how successful can you be?
Take your own life’s objective, what do you plan to achieve? Whatever it is – to be a pop star, writer, actor, architect, teacher or scientist – you need a plan, so what is your plan?
Are you planning to attend university? Do you plan to sign up to an acting or modelling agency? Are you going to leave education early and gain valuable experience through varying roles? Everyone needs a strategy in life, and it’s no different to digital marketing.
Digital marketing is hugely competitive
The digital world is enormous, so ‘bossing it’ will not be easy. We’re sure that you have read about search engine optimisation (SEO) and want to succeed with it, but it’s not a task that can be completed overnight, or a day, or a week or even a month. It takes work, and even if you do hike to the top of the very, very steep search engine mountain, you will need to work hard to stay there.
Content plays a huge role in your SEO and digital marketing, or at least it should. Many people turn toward digital marketing companies and SEO agencies when they need support with their website. However, we would suggest that you be careful. There are some great experts out there, but there are also many outdated SEO techniques that professionals are still using and selling to clients.
What type of content do you need for your website?
For your website, you ideally want content that is readable and useful to a human being, rather than a search engine bot. There are still some ‘SEO experts’ who say that content should be written for search engines, but this shouldn’t be your approach to your website’s content. Your content needs to be researched and engaging to a user.
At the end of the day, would you stay on a website that has poorly written content which is dull and pointless? I know I wouldn’t.
The first step to your content marketing strategy – keywords
If you’re new to the process of coming up with your own digital content strategy, then the first step is taking a look at your industry and thinking of how your customers would find you online. Keywords and search phrases are important, and there are many online platforms that allow you to investigate your keywords to see their competitiveness and search volumes.
We would recommend taking a look at the good post from Moz about ‘How To Do Keyword Research’ for beginners (source: https://moz.com/beginners-guide-to-seo/keyword-research).
Once you have your keywords for your website, it’s time to begin working on a strategy for your content. At TJ, we would recommend that you start with working with the content currently on your website and on the main pages. The content on your website needs to be concise and valuable to a user, whilst remaining careful not to overload your website with too much content.
Don’t focus too heavily on word count
Many people have a strong focus on the word count of website content, however, word count isn’t everything. People are busy and they don’t want to read bulks of writing on your main website pages.
A good amount of words for your main website pages is around 300 words per page. Again though, it comes down to user experience too. Your homepage for example may not have much wording, just a small introduction with some images on the page. Whereas your about page will have more details about the company and the services you offer.
Let’s work together
Every website is different, so every content strategy is individual. Let’s chat about your strategy!
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