Are you the owner of a small or medium sized business?
If you are, then you will have a website. And if you have a website, then you will want to ensure that you are doing everything you can to get potential customers onto your website.
How can you ensure users visit your website? Through Search Engine Optimisation (SEO).
There are many strategies to consider when it comes to SEO, and if you want to get your website to appear higher on Google, then one of the biggest focusses is on keeping your website active.
Why you need to focus on SEO
You may not know what SEO is or what it involves, but it’s significant to your online presence. By having a better status on the web, the more chance you have of allowing potential customers to find your website. That means a better chance of transforming a site visitor into someone enquiring about your service or product, or even a paying customer.
Even if you don’t own an eCommerce website, you can still benefit from SEO. The internet is an extremely powerful marketing tool and cannot be ignored.
So, what exactly can SEO achieve for you?
SEO (when completed correctly) guarantees a higher ranking on Google and the other major search engines. That’s not to say that this aim is achieved instantly, it takes time.
As well as an increase in ranking and status online, SEO can also provide you with more profit. That’s right, more profit!
SEO should be seen as an investment. You have to inject money into your digital marketing to gain results from it. It may seem like a sacrifice, but with ongoing SEO work, you will be rewarded with increased traffic and therefore, more customers.
How do you optimise your website?
There are many ways to optimise your website, and here at TJ Creative, we focus on your website’s content.
Stay active with a content strategy
It’s all very well keeping your website active with blog posts, but there needs to be strategy in your SEO; otherwise you will struggle to move up the rankings for the keywords you’re targeting.
With a content strategy, you can work on optimising your website concisely, which will in turn help your website appear on Google for your desired keywords and search phrases.
It’s more than just your website’s content
Producing SEO-friendly content comes in a number of forms – blogging, article writing, content writing, and copywriting. These writing types often blend together, with content writing being focussed on writing content for your webpages, whilst copywriting is for blogging, article writing (for your own website and external sites) and landing pages.
There are even other technical aspects which are required and many website owners aren’t even aware can help with your website’s ranking.
Want to know more?
If you would like to find out more about SEO or you would like to work with us in putting together an effective SEO strategy to improve your website’s SEO, then get in touch now through our contact form!
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