Helping trades to capture better content, build trust, and grow organically, while reducing marketing spend.
Tradespeople complete impressive work every day. Much of that work disappears once the tools are packed away.
Photos get forgotten, videos miss important details, and social media becomes an afterthought.
WorkProof changes that.
Developed by TJ Creative, WorkProof is a marketing app built specifically for tradespeople.
It guides them on capturing content while they work. It then turns that material into useful marketing content.
The result is a simpler way to showcase projects, build credibility, and most importantly, generate enquiries, without the hefty monthly marketing retainer.
Turning everyday jobs into marketing opportunities
Tradespeople already have access to their strongest marketing asset: their work.
However, knowing what to photograph or film can be difficult.
WorkProof provides a clear capture brief for each job. This includes suggested photos, videos, angles and project details.
Users add basic information about the job and the customer’s requirements, the app then creates a tailored content workflow.
If trades don’t have time to add job information, they can get WorkProof to link up with their calendar and provide a 7 day content plan.
This could include before photographs, mid-project updates and finished results.
Content created between jobs
Once media has been captured, WorkProof helps turn it into ready-to-use content.
The app can generate social media captions, Instagram posts and Google Business updates.
WorkProof can build a seven-day content calendar around upcoming work, if it’s synced with the trade’s calendar. This gives tradespeople a clearer plan for what to publish and when.
It can also create review requests for completed projects.
Content is produced using the information and media from each job. This helps posts remain relevant, specific and authentic.
Helping trades take control of their marketing
TJ Creative founder Tom Blake developed the idea after working at Checkatrade.
During that time, he saw how many skilled tradespeople struggled with marketing. For many, that challenge influenced their decision to join a trusted directory.
WorkProof aims to place greater control back into tradespeople’s hands.
“My time at Checkatrade showed me that marketing was a major challenge for trades. Many were excellent at their work, but struggled to show that work online.
WorkProof guides them on exactly what to capture while they are on site. It then helps turn those moments into content for their website and social channels.
The aim is to put the power, and the money, back to the tradesperson.”
Making more cost effective organic growth more achievable
WorkProof is not designed to replace the quality of the work itself. Instead, it helps tradespeople make that quality more visible.
By consistently documenting projects, businesses can build a valuable bank of original content. That content can support websites, social channels, and other business profiles.
Over time, it can strengthen brand recognition and encourage more direct enquiries.
Create content, save on marketing spend, get more enquiries.
Visit the WorkProof website to learn more.
If you’re a trade, you can try it free! Give it a go, and do provide feedback on the app to tom@tjcreative.co.uk.