There is one element that every business shares with the biggest brands out there. It’s not income, sales, projects in the pipeline, retweets, or social following. It is the brand message your business portrays every day. It’s simple: if your customers see consistency and can relate to your messaging, they are more likely to trust […]
CONTINUE READINGHave you ever tried to blindly bake bread from scratch? Baking is more than buying the ingredients. It takes planning, time and all the right equipment to formulate a loaf you can be proud of. Creating a content strategy for your company’s website can seem as confusing as mixing, proving, and scoring a sourdough loaf. […]
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To succeed in marketing you need to connect with real people. There, I said it. You know my secret. Every business out there needs to market their brand, and many are attempting to do so in some way. There is, however, a difference between effectively spending budget and time, and wasting it. Digital marketing is […]
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Blogging is a time consuming task, but it’s an essential ingredient to market your brand, business, service or product online. So it’s key that you do it right. I’ve created a 7 step infographic to support you. Sure, we blog for our clients, but it’s also something that you as the industry professional can do […]
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Effective website content relies on the science behind users browsing a website. You may or may not be aware that website content is a process that needs to be carefully thought about. It’s words and so much more. It’s your sales pitch, it’s your brand’s voice, and most importantly, it’s your means of communicating with […]
CONTINUE READINGThese are tough times we’re all in. There isn’t an industry that hasn’t been affected. But let’s remember – this pandemic will pass and we will beat it. For business, I won’t sugarcoat it, it’s a real sh*tshow. We’ve all been affected by it personally and commercially. However, this is not a time to dwell. […]
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Behind every great SEO strategy stands a great blog. Blogs. They’re a funny concept. Everyone with a website knows they’re important, but many still aren’t aware of exactly why blogging is important. Or how detrimental they can be when their blogs lack execution. Whether you have a blog or you’re thinking about introducing one, it’s […]
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It’s time to sit down and discuss your marketing efforts this Christmas, if you haven’t already. What will your business offer to customers, a special offer? A Christmas giveaway? And how will you communicate this with your customers? Business owners and marketers, here are our content & marketing tips for Christmas We’re not afraid to […]
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Everyone rejoices, “finally, it’s the Bank Holiday Weekend”. Sadly, it’s the last one of the year. It is, however, another opportunity to try and appeal to your buyers. Consider your customers Whether you serve businesses or consumers (or both) with a service or product, any Bank Holiday can work in your favour. Are you targeting […]
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Do you have a strategy for your digital marketing? Whether you do or not, having a strategy in anything you do is vital. Without a plan, how successful can you be? Take your own life’s objective, what do you plan to achieve? Whatever it is – to be a pop star, writer, actor, architect, teacher […]
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