Building brand awareness is important in the world of marketing. And as a business, you should be exploring all types of digital marketing, including blogs. Blogs are a great way to generate organic traffic toward your website, which we all know, is helpful when it comes to ranking highly on Google’s search engine. Despite blogs […]
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“People don’t buy what you do; they buy why you do it.” This quote coined by inspirational speaker Simon Sinek perfectly explains the power of storytelling in marketing (which is why I’ve used it). We all love stories. Nothing gives us the feels quite like stories do. Fascinatingly, people remember stories better than they remember […]
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Google’s core update, the ‘Helpful Content Update’, rolled out back in August 2022. But this wasn’t the last we heard of this update. If your business only publishes great content, then you have nothing to worry about with Google’s helpful content update. And, from studies by other sources, there wasn’t too much upset across the […]
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What comes to mind when I say Christmas to you? Waking up as a child to a stocking brimming with presents. Saliva building to the smell of Christmas dinner. Maybe something as small as twinkling lights and tacky tinsel in your home. Whatever it is, I bet you also associate Christmas with shopping and adverts. […]
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There’s no SEO without content Bold statement, perhaps. Nonetheless, it’s a true one. A successful content strategy must include a balance of SEO and content. After all, creating relevant, valuable, and engaging content is pointless if your SEO is sub-par (because no-one will find your content). On the flip side, great SEO practices and low-quality […]
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So, you’ve got a website to show off your products or services, but customers don’t know you exist and aren’t aware of how you can help them. That’s where search engine optimisation (SEO) can help your business website get found. Ok, yeah, that’s great and all, but you’re probably wondering how do you even do […]
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SEO (search engine optimisation) and paid ads (PPC) are titans of the digital marketing world. But which is best for your business? You want to make sure that you’re putting your marketing budget to good work. And most importantly, get a decent return on investment on whatever you choose. Here we go, clash of the […]
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Content marketing is how we have grown our own business as well as our clients’ businesses. A super effective way to grow your website’s online presence is through the content marketing approach, SEO Copywriting. Content creation for your website is a meticulous process that requires a lot of thought and planning. There are two key […]
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The e-commerce industry is a competitive market that is continuously growing. It’s also a very rich market to take advantage of, with the UK being the 4th largest market for ecommerce websites/online retailers. As an online retailer, ecommerce business, or online shop, it’s crucial that you to do everything possible to get exposure for your […]
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You’ve done your reading on how valuable content is in every marketing strategy. Now you need to know how to measure the performance of your content. Let’s jump into analysing your content and what metrics you should care about when it comes to content. As modern marketers we’re surrounded by an awesome amount of data […]
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