Blog

When everyone is using AI, being human might be your biggest marketing advantage. AI has made it ridiculously easy to create marketing. Sure, it can write a social post, generate an image, design a poster (more on this in a moment), and produce a video. It can even come up with a campaign idea. Things […]

I’ve heard it so many times before – business owner: “I have an amazing website now, but it’s made no difference. No one is coming to my website.” Well yeah, because you’ve not thought about how you’re going to market it. You can’t expect customers to magically find your new website. If they search for […]

AI overviews take the top spot on a considerable amount of Google searches these days.  According to a recent report from Semrush, in March 2025, AI overviews were found to trigger on around 13% of searches. This number has doubled since January 2025, when AI overviews only triggered on around 6.5% of searches. How do […]

The way people find businesses has changed Most people don’t just use a search engine anymore. Millions of potential customers now start their journey on platforms, like Instagram, LinkedIn, or TikTok. Research shows that many users treat social media as their main way to find information, look for reviews, and discover new brands before they […]

Helping trades to capture better content, build trust, and grow organically, while reducing marketing spend. Tradespeople complete impressive work every day. Much of that work disappears once the tools are packed away. Photos get forgotten, videos miss important details, and social media becomes an afterthought. WorkProof changes that. Developed by TJ Creative, WorkProof is a […]

You’ve probably heard the rumors: “SEO is dead.” It’s easy to feel like the digital landscape is crumbling, especially with the sudden rise of AI tools changing how people search online. If you’re a business owner, you might be worried that your marketing budget is going to waste or that you’re suddenly invisible to your […]

Are you one of those people when asked to talk about yourself you struggle? Your mind goes blank and you stick to surface level highlights about yourself? How do you think it’ll go if you have to write about your own business? Probably the same as if you had to write about yourself I imagine… […]

There is a difference between searching for a company and searching for someone who knows what they are doing. That difference showed up clearly in our search data. When we looked at our Google Search Console impressions, freelance and expert-led SEO searches generated 13,976 impressions. Agency and company-style searches generated 3,214 impressions. In plain English: […]

Most people do not search like marketers. They search like business owners with a problem to solve. They search because they want to understand something, compare something, fix something or feel more confident before making a decision. At TJ Creative, we analysed our own Google Search Console impression data to see what people were searching […]

In the world of AI tools, there’s one name that comes up more than any other: ChatGPT It’s a tool that lets users tap in or voice a question, and then it answers that question by pulling from multiple sources across the web.  It can also summarise various bits of content, like blog posts, news […]