Have you ever tried to blindly bake bread from scratch? Baking is more than buying the ingredients. It takes planning, time and all the right equipment to formulate a loaf you can be proud of. Creating a content strategy for your company’s website can seem as confusing as mixing, proving, and scoring a sourdough loaf. […]
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To succeed in marketing you need to connect with real people. There, I said it. You know my secret. Every business out there needs to market their brand, and many are attempting to do so in some way. There is, however, a difference between effectively spending budget and time, and wasting it. Digital marketing is […]
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Behind every great SEO strategy stands a great blog. Blogs. They’re a funny concept. Everyone with a website knows they’re important, but many still aren’t aware of exactly why blogging is important. Or how detrimental they can be when their blogs lack execution. Whether you have a blog or you’re thinking about introducing one, it’s […]
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What is the process for Search Engine Optimisation (SEO)? Strap yourselves in, you’re in for a ride with this blog. Before jumping right in, I want you to know that there is more to an effective SEO strategy than just doing some work to rank for keywords. I’m hoping this blog will show you that. […]
CONTINUE READINGWe’re not afraid to admit that search engine optimisation (SEO) can be a real pain, but when it works, it works real good! Effective organic SEO relies on quality optimisation over a long period. It’s never a quick solution, it’s a long term commitment! Evidence that our SEO works A site user who landed on […]
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SEO (Search Engine Optimisation) Copywriting is a writing process focussed on creating website content that is optimised for search engines. The best copy online is concise, well-written and engaging, and it should be no different when it comes to SEO Copywriting. The best practice of SEO SEO requires a great deal of work – keywords […]
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Writing website content relies on more than just making sure the content reads well, it’s about everything in between. Yes, it’s extremely important to ensure that your web content is engaging and correct, but it’s also about having a strategy behind the content. Website content writing should never be something that is completed just because […]
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Are you the owner of a small or medium sized business? If you are, then you will have a website. And if you have a website, then you will want to ensure that you are doing everything you can to get potential customers onto your website. How can you ensure users visit your website? Through […]
CONTINUE READING Whether you are just starting out with designing, developing or building a website, or you already have a website, what is the content like on your website? Are you happy with the quality of the content on your main website pages? Are you regularly posting on your blog? Are you writing content that is focussed […]
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