Are you one of those people when asked to talk about yourself you struggle?
Your mind goes blank and you stick to surface level highlights about yourself?
How do you think it’ll go if you have to write about your own business? Probably the same as if you had to write about yourself I imagine…
Writing about your own business is hard.
You can know exactly what you do, care deeply about your customers and still stare at a blank homepage wondering how to explain it.
That is one of the clearest things we see when working with businesses on their websites.
And our search data backs it up.
Content, blog and website-writing searches generated 7,211 impressions. When broader copywriter-related searches were included, that rose to 8,969 impressions.
Those searches included:
- “website content”
- “blog writing service”
- “blog writer”
- “website content writer”
- “content strategy and planning”
- “template for website content”
- And plenty more.
So despite the rise of AI, and a lot of people using AI content for their own business, there are still sensible business owners looking for unique and quality content.
The human truth: it is hard to say what you do when you are too close to it
Business owners are often too close to their own work.
What feels obvious to you may not be obvious to a potential customer. You know the shorthand. You know the process. You know why your service matters. But your website visitor does not have that context yet.
That is where website content can go wrong.
Some websites are too vague:
“We provide tailored solutions to help your business grow.”
Others are too detailed:
A long explanation of every service, system, tool, stage and internal process.
Neither is helpful to your reader/potential customer.
Good website content sits in the middle. It is clear, specific and useful. It gives people enough information to understand you and enough confidence to take the next step.
What this means for your website
Your website copy has a job to do.
It needs to help people quickly understand:
- What you do.
- Who you help.
- What problem you solve.
- Why that problem matters.
- Why someone should trust you.
- What they should do next.
If those things are not clear, people may leave without enquiring, even if your service is exactly what they need.
That is why website wording matters.
Website content is essential to the customer journey.
What business owners can learn from this
A good test is to look at your homepage and ask:
“Would someone understand what we do within five seconds?”
Then ask:
“Would they know whether this is for them?”
Then:
“Would they know what to do next?”
If the answer is no, your website may need clearer messaging.
The takeaway
TJ Creative’s data shows continued search demand around website content, blog writing and copywriting.
That tells us something many business owners already feel: explaining your business clearly online is not always easy.
But it is essential.
Because before someone trusts you, they need to understand you.
The other takeaway is there are some smart business owners still respecting the skill of content creation and copywriting. And not falling for the generic and boring AI slop you’d get writing your website content through ChatGPT.
Need help finding the right words for your website?
TJ Creative can help you write website copy, blog content and SEO-led pages that make your business easier to understand, trust and choose.