Is it ever too soon to start planning your marketing at Christmas? No, it isn’t, but for your own sanity you may not want to plan it until later in the year. Although your friends may rinse you for planning too early for Christmas, your business will thank you for getting a plan together sooner […]
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The way you communicate with your audience is important. It helps ensure you attract your target audience, establish relationships and get across any messages that you intend to communicate to your customers and the rest of the world. Identifying, creating and implementing your own brand’s tone of voice is key but just like anything in […]
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Blogging in the 2020s is a far cry from the early blogs of the 1990s. What was once a way for people to share their random interests or passions with the rest of the internet, has now become one of the greatest marketing tools of our time. When done well, blog writing as part of […]
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To succeed in marketing you need to connect with real people. There, I said it. You know my secret. Every business out there needs to market their brand, and many are attempting to do so in some way. There is, however, a difference between effectively spending budget and time, and wasting it. Digital marketing is […]
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It’s a sad sight, even for us digital marketers, to see the highstreet devastated by Covid. We’ve seen some of the biggest retail and fashion brands disappear in front of our very eyes. We’ve seen Debenhams, New Look and most recently GAP all disappear and go online. It’s no wonder really that these brands are […]
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Whether you’re just starting out or looking to up your marketing game, it can be pretty overwhelming to know what type of copywriting service you need. To begin to understand what type of copywriting service you need, it’s essential to know exactly what copywriting is. What is copywriting? Copywriting is a specialist style of writing intended […]
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Being a startup business is both an exciting and stressful time. Mostly exciting I would say – you’ve just created an amazing new business and now it’s time for you to go out there and meet new people. But how do you go about standing out as a new business? It’s not an easy process. […]
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You’ve got an amazing product and an online store for selling it, but you’re just not seeing online sales coming in. You’re not alone. Plenty of other businesses are in the same boat. Whether selling a product or service, generating sales online is a challenge. Sometimes it’s down to your website not making the cut, […]
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What’s your content marketing strategy? Do you even have one? If not, then you are missing a huge trick – content is the key to every successful marketing strategy! Content marketing is not an easy process. It requires a great deal of planning, patience, creativity and experience. We can’t stress enough how important content is, […]
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For effective marketing, content must be at the centre of it all. It could be the difference between success and failure! It’s no secret that content is integral to every marketing strategy. However, there are still many businesses, brands, individuals and marketers out there who undervalue content. ‘Content’ comes in many forms, but we’re focussing […]
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