Amazon Kindle Ad Concept: How I’d Promote the Kindle if Amazon Were My Client

Disclaimer: This is just for fun. It is a concept advert we have created in an imaginary world where Amazon is one of our clients…

…although, if you are Amazon reading this and you like the ads, we’d also seriously consider working with you! 🙂 

 

Just like many people, I always tell myself I should read more. Yet somehow, it only ever happens on holiday.

To change that, I made a simple deal with myself: while my wife watches Love Island, I’ll head to bed and read on my Kindle. And, to my own surprise, I’ve actually stuck to it!

Now, back to the reason for this blog. One night, as I was lying in bed reading, a thought popped into my head (classic marketer brain). If I were hired to advertise the Amazon Kindle—dream job, right?—how would I do it?

Immediately, I knew I’d want to lean into visual storytelling and highlight the Kindle’s biggest advantage over traditional books: it’s lightweight. You can carry an entire library in one device. But how could that be captured in a simple, compelling ad?

So, here’s the imaginary brief I would have received from Amazon, my creative process, and the final outcome.

Amazon’s (imaginary) brief

“Tom, we’re so glad we hired you and the TJ Creative team. And it helps you’re unbelievably good looking…”

If you ever become a client you don’t need to flatter me.

“We want to promote our amazing product, the Amazon Kindle. It’s one of our most popular products, but we’ve seen a dip in sales.

We need something to grab our target audience’s attention and show them the true reason WHY they should go out and buy a Kindle for all their future reading.”

That’s when we would say, “Ok, sounds great. Could you tell us who your target audience is and the key features and benefits of the Amazon Kindle, and why people will want to buy it?”

Target audience

Men and women. Ages 21 – 55. UK and US based.

People who love to read. Those typically sticking to paperbacks and hardbacks. Don’t want to steer from this.

Features/benefits of the Kindle

• Lightweight & Portable – Carry thousands of books in one device.
• Long Battery Life – Lasts weeks on a single charge.
• Instant Book Access – Download books in seconds from the Kindle Store.
• Kindle Unlimited & Prime Reading – Access thousands of books affordably.
• Waterproof Models Available – Read worry-free by the pool or in the bath.
• Cost Effective – E-books are often cheaper than physical books.

The TJ process to a brief like this

I’m sure Amazon would provide way more detail. But with a brief like this, the first thing I need to know is who the audience is. I appreciate the features and benefits, but more importantly, I need to understand what problem this product solves for its customers.

From there, it’s all about making it personal and relatable.

Straight away, I’m thinking: avid readers who want to take books with them wherever they go. Their problem? They can’t carry as many books as they’d like without hitting a weight limit.

And that leads me straight to the Kindle’s biggest USP—carry as many books as you want without the struggle.

Then, I start thinking about a scenario most people can relate to… holidays!

Amazon Kindle concept ads

So, here they are, let me know what you think!

Please note: I’m not a designer. I could have hired one, but this was just a fun experiment. So, no judging the basic designs!

Light as a baseball concept

This is for an American audience who love baseball:

And a different look and wording:

I’d then roll these ads out across all out-of-home advertising and online, including digital display ads.

Summer Holiday Ad Concept Campaign

Then I’d tell Amazon, Summer holiday season would be a great time to promote the Kindle.

If they had any sales data to back this up then that would be dreamy for us to work with and build on the idea.

Summer holiday – Flip Flop ad

Summer holiday concept – Snorkel

These are great because it is comparing the weight of the Kindle to your must-pack items for your holiday.

It gives the reader holiday vibes whilst showing instantly how lightweight the Kindle is, and there’s no limit on the amount of books you need to pack for your holiday. I’m sold!

Summer holiday no weight limit worries concept

Then finally, I wanted one with more vibrancy and linked again to the lightweight Kindle and trying to keep your suitcase under your baggage allowance – which is always a challenge for me and my family when we pack for holiday!

Can you see your product or service working as a visual ad like one of the above?

If these concept ads for Amazon and the Kindle have sparked some ideas, give us a shout! We’d love to chat about how we can create something truly engaging to promote your product, service, or brand.

And don’t worry—we’d team up with a pro designer to make sure the visuals are spot on!