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Engaging and eye-catching content is vital to any successful marketing strategy. It improves your chance of being found online and the likelihood of customers finding the products or services they need.

Our freelance copywriters can produce a range of fresh, SEO-friendly content for your website, which convert users into leads.

Why copywriting matters

According to Demand Metric, content marketing generates 3x as many leads as outbound marketing.

Using quality freelance copywriters is important to the success of the content you put out there as a business. It’s a great way to grow, and is an affordable way to scale your content production.

Like anything in life, you get what you pay for and if you skimp on your budget for freelance copywriters, you self-sabotage your chances of improving your website’s ranking on the search engines.

What is copywriting?

Copywriting is a specialist style of writing intended to influence your users/customers/consumers – whatever you wish to call them – into buying your product, buy into your service, support your cause, or whatever your end goal is.

There are many copywriting formats out there that contribute to business success. Whether it’s a landing page for a product or service, to blog posts to bolster your site’s own content.

When it comes to copywriting, it’s important that the content, wherever it’s place, reflects the brand. From the tone of voice to messaging style, any form of copywriting should align with your business image and brand.

What does a freelance copywriter do?

A freelance copywriter will improve your business’ communications with new and existing customers.

There’s no shame in working with a freelance writer to write on your behalf – the biggest brands in the world do so. BSM hired us to work with them.

“A really difficult task however Tom did a great job. I would really recommend Tom for any content writing and we’ll definitely look to use him again for further pages.”

Jon, BSM


SEO copywriters, content writers and freelancers – they all help to improve and upgrade your online output. When it comes to your website, they’re integral in creating a site worth visiting.

Do you need an about us page that injects personality?
Is your website lacking landing pages for key services?
Are you in need of effective SEO that gets results?

Our freelance writers will work closely with you to understand your content needs and execute an effective content strategy.

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Benefits of hiring a copywriter

Why hire a copywriter? Well, for some businesses, they don’t have a dedicated writer in their team.

Sure, they may have marketing departments that are made up of a handful of roles. These roles may double up as a writer on the occasion where copywriting content is required but it often goes unattended.

There are many reasons why you should hire a copywriter, particularly if you’ve not got an in-house copywriter to hand.

You’re getting fresh content and new ideas

When outsourcing content to copywriters, you’re working with individuals that don’t necessarily know the business inside and out. A fresh perspective can often be a refreshing opportunity for a business, especially if the in-house content has grown a little stale in previous months.

Freelancers can offer new ideas that perhaps haven’t been considered before or have had the relevant expertise available within the marketing team.

Some writers have experience writing SEO-friendly copy

When it comes to picking the right freelancers, it’s important to know how to make sure you hire a good copywriter.

There will be certain freelance writers who have expertise in specific industries, whilst others may branch out across a variety of sectors. Some writers will have experience writing SEO-friendly content and these individuals are the ones to look out for.

It’s become increasingly popular for businesses to focus on SEO copywriting tactics to increase their site’s visibility.

Hubspot’s State of Marketing report (2021) found that 68% of marketers now invest in SEO and 71% use strategic keywords in their content for SEO strategy. Having writers who are experts in writing for SEO is crucial.

Freelance copywriters are flexible

With freelance copywriters, you have flexibility. Freelancers tend to have their own working hours, with some being more rigid than others.

As a business, it can be helpful to have freelance copywriters available to undertake any last-minute copywriting content that comes in or to work around the clock to assist on a big project.

Stand out from your competitors

It’s no surprise that your competitors are someone that you want to be aware of as a business. Where content is currently king on the internet, everyone is fighting for that content spotlight. More importantly, they’re looking for Google’s seal of approval.

With freelancers, you’ve got more variety in the content produced. You can also ramp up the volume of content you produce both in word count and the amount of copy created. All of these, can help improve your site’s presence online.

As you can see, the benefits of hiring a copywriter are well worth the investment you spend on them.

How much does it cost to hire a copywriter?

Hiring an experienced in-house copywriter will cost you anything from £30,000 to £60,000. Sometimes more depending on their specialism and requirements of the job.

For some businesses though, a copywriter might not be needed every day. Whether that’s due a to a limited budget or simply not enough of a need for content, a freelancer can be a suitable alternative.

Typically freelancer writers will cost roughly between £50 – £350 per day depending on their experience. There are some freelancers who’ll charge by project or by word, so there’s a real mix out there.

Skills to look for in a freelance copywriter

Hold your horses! Before you start asking how to hire a freelancer, it’s important to note what skills the average copywriter should possess. This can help you as a business find the right individual or individuals needed for any upcoming and future content that needs creating.

This list isn’t exhaustive and depending on the type of content and the nature of your business, you may require more specialist skillsets.

Here are some of the basics that you should be looking for when searching for freelance copywriters:

  • Excellent written and verbal communication skills.
  • Knowledge of SEO and how to write with search engine optimisation in mind.
  • Ability to adapt to the business TOV and style of writing.
  • Outstanding research skills, organisation and exceptional time management abilities.
  • Proficient in the language of content required partnered with advanced grasp of grammar.
  • Experience working with content management systems (optional)

Why hire a freelance copywriter in the UK?

Why should you hire a freelance copywriter? A content writer can help to save time and money. An affordable freelancer can produce anything from one landing page through to a completely transformed site that is user and Google friendly.

Blogs, content pages, home pages, about us, newsletters, marketing material and more can be created by our freelance copywriters in Surrey and beyond.

We’re a freelance copywriting website that produces effective content for a range of businesses. Succinct, concise, and geared towards your audience.

Work with a freelance website copywriter you can trust

How do you hire a freelance copywriter? Well firstly, you’ll need to know what you want your copywriter for and how many copywriters are required.

Once you have that information, you can go about setting a budget for these freelancers. Creating a job description is easy enough but why do all the work when it can come to you?

Copywriting from TJ Creative is moulded around the needs of your business. One vital element of any modern business is SEO – search engine optimisation.

This means producing content that naturally incorporates your keywords and services. Pages that suit Google best practices. Personable help for your whole marketing campaign. An SEO copywriter does more than simply cram keywords into your website.

You needn’t look any further than TJ Creative for all your freelance copywriting needs. We’ll help you find the best copywriters to create the content your business requires.

Ready to hire a copywriter?

Your site is just a few steps from transformation. Clear and easy-to-read content that attracts customers is an investment you will not regret.

Speak with one of our freelance copywriters in the UK today. Let our talented copywriters help you transform and elevate your site’s content and marketing materials.

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What businesses think of our freelance writers?

The UK's leading driving school, BSM

Tom wrote 30 BSM Local Landing pages for us. A really difficult task however Tom did a great job. I would really recommend Tom for any content writing and we'll definitely look to use him again for further pages.

I’ve seen my site go from obscurity to ranking well

I’ve always been a bit dubious of SEO companies but I was referred to him by someone I know well and trust. I also saw the results a friend of mine had had by using his services. I’m so glad I chose to work with Tom. He’s explained everything really well and given me lots of options for now and also for moving forward. Most importantly I’ve seen my site go from obscurity to ranking well in a matter of months.

Ben Cumming Photography
An incredibly talented writer and the depth and range of his digital marketing knowledge is huge

I have had the pleasure of working with Tom and TJ Creative on a number of content projects for Big Gun Graphics. The quality of Toms work is second to none - he is an incredibly talented writer and the depth and range of his digital marketing knowledge is huge - a very powerful combination! Thank you Tom!

Big Gun Graphics
Their work is always to the highest of standards

Fantastic! I have been using TJ Creative since they started and without a doubt I would recommend them! Their work is always to the highest of standards and they take the time to listen to your brief and really get to know your business before creating any written work.

The Website Space
For content, marketing and SEO, just give them a call

I had been struggling with content and marketing for my wedding photography website but Tom understood what I wanted to achieve and he's smashed it for me. The ongoing work is just getting better and better. Brilliant to work with and he really knows his stuff. If you need help with your website... content, marketing and SEO then just give him a call.

Martin Slater Photography
Achieving great rankings for the website

Working with Tom at TJ Creative has been great. Although I'm using their SEO services, Tom is more than happy to advise me on other aspects of digital marketing. Along with optimising and achieving great rankings for the website. He has improved the site's usability and its overall look. He's always more than happy to help even if it's going beyond the service he's providing.

Hokey Cokey Party Shop
The content is of a high standard

Working with Tom has been amazing. The content is of high standard and I will certainly recommend your services to others.

SOS Creativity
Personalised and affordable service highly recommended

Personalised and affordable service highly recommended. We are using Tom to perfect all the text on our website and marketing material. He is a pleasure to work with and a valuable service for our business.

Entity Photographic
AAAAA+++++ written website content

AAAAA+++++ written website content for Chichester Carpet Cleaning, I am very pleased and will be using this young chap and his company again!

Chichester Carpet Cleaning

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