How to write a content brief for your writer – use this content brief template


You’re the industry expert, but you’re not a writer. This is why you’re working with a professional writer to take your marketing to the next level.

When you’re working with a copywriter, the key is communication and a cracking content brief.

When you want to know how to write a great content brief, use this content brief template to save some time.



Why does my copywriter need a content brief?

You’re an industry expert and you have an opinion, and it’s so important for us as writers to capture that in a piece of content.

For any piece of content, it’s so important for a copywriter to have a brief. It means they have the target audience explained, they know what the point of the content is, and best of all, they have the industry expertise in front of them on the topic they’re about to write about.

When the brief is great, the content they write will be too.

Copywriters are more than happy to do research when writing, but a content brief gives them the best possible starting point to start writing their content with the right angle from the start.

When can I use this content brief template?

Whenever you’re looking for a piece of content to be written. It’s a template to use to plan your content, whether briefing to a professional writer, or you’re planning to try and write it yourself.

And for the type of content that’s being written, it can be used for any kind of content; landing pages, helpful guides, ‘about’ page or a product description.