Strategic ads to drive relevant customers to your website

Every successful Pay Per Click (PPC) marketing campaign relies on wise spending, clever targeting and engaging copy.

Google ads is the opportunity for your business to position itself in the top spots of your clients’ search.

When users search for a solution to their need or problem, you’re the listed solution.

What is Pay Per Click marketing?

Pay per click marketing, or PPC, is a form of paid advertising commonly done through a search results page. Businesses can pay for Google or other search engines to feature their product in pole position whenever certain keywords are searched for.

However, the only time you pay is when the ad is clicked on. That’s why it’s called pay per click!

Create an ad, line it with killer copy, and then place your business front and centre. That means PPC can be integrated into your SEO campaign for a variety of impressive results.

Why bother with PPC for your business?

Paid advertising on Google is invaluable to businesses. Your ads will send targeted and relevant traffic to your website. Every visit from your paid ad becomes a potential lead to convert into a paying customer.

Starting PPC doesn’t mean creating an ad and leaving it to run. Effective PPC evolves alongside your business.

Just like your marketing strategy, you should never sit still with your online ads.

How does Google Ads work?

Google Ads are one of the most popular PPC marketing methods. Seeing as there are over 8 billion searches on Google every day, it’s a good place to get started with PPC marketing.

And Google makes it easy to do so too. Head straight into the Google Ads console and you can create a campaign in minutes. Link up your website, pick your aim, write in your content, input your keywords, choose your budget, then review your campaign before letting it go live.

It sounds simple, but it’s a lot to think about! Remember, you’ll have a lot of other companies to compete with. Whenever someone taps in a search term, Google could display your ad if it’s relevant to what keywords they’ve used. To increase your chances, you’ll need to keep your ad score ranking in mind as well.

Are Google Ads really worth it?

In our opinion: absolutely! Once your ads are live they’ll be shown across all Google sites. With a budget of £1,000 per month, you could see an increase of nearly 40,000 more clicks. And that’s the minimum end of the scale – some businesses experience an influx of around 70,000 more clicks every month.

Google Ads can expose your business to thousands of potential conversions on a monthly basis. This number isn’t static and can go up and down, but that’s a ton of new leads you can follow up on. Because of that, it’s key that you get your PPC content just right.

Is Google Ads free to use?

No. But as we said before, the whole point of PPC marketing is that you only pay for the clicks you receive. So whilst your budget could be £50 a month, that doesn’t mean you’ll actually be paying that every single time. Some months you could be spending only half of that instead.

How much does an ad on Google cost?

On average, for every £1 spent on PPC a business will make around £8 in return. In 2023, the ads themselves tend to cost between £1 and £2.

But whilst you can set your own budget for Google Ads, the cost of actually running the ad will vary. This is dependent on what you’re willing to ‘bid’ to run an ad on search pages relating to its targeted keyword.

Because of these varying costs, the best way to manage your monthly ad spend is to have someone manning these campaigns on a regular basis. Remember, if you hire a PPC marketing expert to run your Google ads for you, that’s an additional spend you’ll also have to factor in.

Can you hire someone to run your Google Ads?

Yes! You can hire a number of marketing experts or consultants to manage your Google Ads campaigns. Usually this will involve writing, running, and reviewing them on a weekly to monthly basis.

If you’re worried about your ad content or cost, we’d highly recommend reaching out to a professional.

How much does it cost to hire someone to manage my Google Ads?

On average, you can expect to spend around £500 per month for expert ads management. This does not include your spend for the ads – basically the money that goes to Google.

The cost of hiring a Google Ads manager will depend on the complexity of your ads: The aim of your campaign, the content of your ads, and your ad spend budget will all factor in.

Should I hire someone to manage my ads?

Absolutely and for various reasons.

Google Ads take time to create content for, choose appropriate keywords, and refine as time goes on. Many marketing campaigns suffer because of this; small teams don’t have time to keep up.

Around three quarters of businesses who use PPC marketing forget to check on their ads. This means they can go for months without being updated. Without hiring someone to manage the ads, that’s potentially thousands of leads passing by every month.

Plus, someone who’s experienced in writing ad content and optimising content for advertising space is an invaluable member of the team. Paying for this expertise is often the cost of achieving the results you want to see from a Google Ads campaign.

And as the digital sphere changes, it’ll take special skill to keep up. Anyone who works in paid advertising on a daily basis is the kind of person to rely on. Running Google Ads looks very different now to how it did 5 years ago, and even just 2 years ago! Working with an ad manager will ensure you’re only spending what you have to as new changes take effect.

Content plays a huge part in the success of your Google Ads

The copy in your Google Ads are really important, but the content on your website or landing page are just as important too.

Great copy = better performing ads

Make sure to check out our blog on the importance of content in PPC – it’s what a lot of marketers forget to explain to you.

We can make managing your Google Ads and PPC pain free, and actually get you results!

The world of PPC marketing can be tricky to master. Not if you’ve got a decade of Google Ads experience (like us!).

Our PPC management service will work with you to create the Google Ads campaign you’ve always dreamed of. From choosing the best keywords to crafting ad copy that always converts, we will help you make amazing use of your marketing budget.

What does ‘good’ look like if you do Google Ads?

More calls, sales, leads, enquiries, and website visits.

Should I do PPC over SEO?

Before making any decision, check out our blog on SEO vs PPC – we put them against each other so you can pick which works best for you.

SEO vs PPC what's better for your business

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