Most people do not search like marketers.
They search like business owners with a problem to solve.
They search because they want to understand something, compare something, fix something or feel more confident before making a decision.
At TJ Creative, we analysed our own Google Search Console impression data to see what people were searching for when our website appeared in Google.
The patterns were revealing:
- People were searching for experts, not just agencies.
- They were looking for plain-English advice before buying.
- They were trying to find the right words for their websites.
- They wanted marketing help that matched their sector.
- And they were still using location to find people they could trust.
This Search Signals Series by TJ Creative explores what our searches tell us about how business owners think, research and choose brands online.
Because the real value of search data is not just the numbers, it’s the human truth behind it.