You’ve probably heard of SEO, Search Marketing, or whatever you call it. And you might know a little about it. But you may not be so familiar with SEO content. We’ve put together this guide to help you find out what SEO content is and tips for writing articles for SEO. This will all be […]
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AI overviews take the top spot on a considerable amount of Google searches these days. According to a recent report from Semrush, in March 2025, AI overviews were found to trigger on around 13% of searches. This number has doubled since January 2025, when AI overviews only triggered on around 6.5% of searches. On top […]
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Have you noticed that Google search results are looking a little different lately? There’s a bunch of new features popping up and you have no idea how to work them into your current online marketing strategy. And let’s face it: ranking on Google was already a confusing thing. Now it seems like they’ve gone and […]
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Navigating the world of online marketing can feel a bit overwhelming, especially when new terms like “search marketing” keep popping up. You’ve probably spent a lot of time learning how to optimise your website for search engines (hello, SEO!), and now it seems like there’s a whole new layer to understand. It’s completely normal to […]
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Search Engine Optimisation is great for pushing a website up the rankings. Some key elements are choosing your keywords, understanding your user’s search intent for certain searches, knowing who you’re competing against to rank, and creating quality content for your website. Do all of these, you’ll soon be on your way to the top of […]
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You’ve created a Shopify site that you’re proud of. It’s live, it’s out there, but no one else seems to be finding your website. No visitors means no customers and no sales. When you check your site’s dashboard and check your website stats, you see a few spikes where visitors have dropped by. Or worse, […]
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There’s no SEO without content Bold statement, perhaps. Nonetheless, it’s a true one. A successful content strategy must include a balance of SEO and content. After all, creating relevant, valuable, and engaging content is pointless if your SEO is sub-par (because no-one will find your content). On the flip side, great SEO practices and low-quality […]
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A way for customers to discover your business online, and the mechanics to earn you sales and leads. “What is this perfect scenario you describe!?” I hear you cry. That perfect scenario is a well-built and fully optimised website landing page. With best practice search engine optimisation sitting behind it, and quality content at the […]
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So, you’ve got a website to show off your products or services, but customers don’t know you exist and aren’t aware of how you can help them. That’s where search engine optimisation (SEO) can help your business website get found. Ok, yeah, that’s great and all, but you’re probably wondering how do you even do […]
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SEO (search engine optimisation) and paid ads (PPC) are titans of the digital marketing world. But which is best for your business? You want to make sure that you’re putting your marketing budget to good work. And most importantly, get a decent return on investment on whatever you choose. Here we go, clash of the […]
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