Weetabix with Beanz social media marketing

A sickening criminal act was committed by Weetabix. It did however spark huge responses and got their brand huge attention.

Here’s the criminal act:


What did this teach us about social media marketing?

To get your brand noticed you need to be creative – or outright bonkers.

In all honesty what a great tweet to get everyone talking and to brighten our moods. On top of Weetabix’s post, there were some amazing responses by other big brands, including Sky, Specsavers and Sainsbury’s.


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