SEO for driving school BSM

“I would really recommend Tom for any content writing and we’ll definitely look to use him again for further pages.”

BSM and The AA

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We were approached by BSM to support the creation of SEO landing pages, targeting their service areas across the nation. These pages needed to adhere to their brand guidelines, whilst respecting the best practices of Search Engine Optimisation.

The motive behind these landing pages is for them to appear on page 1 of Google and encourage drivers in the local area to book driving lessons with a BSM instructor.



BSM had a very short deadline for the x30 pieces of content to be delivered.

Although we would normally set a 2-3 month outline of work for a project of this size, we needed to deliver the pages in a space of 10 days.

Within the 10 days we needed to:

  • Understand the brand guidelines
  • Get to grips with BSM’s tone of voice
  • Research the geographical locations for each landing page
  • Research semantic keywords to include
  • Produce enticing meta
  • Write all of the website content



We delivered the content a day earlier than their short deadline, which meant they could get to work on applying the meta and website content we created for each of the 30 landing pages.

This was a great project to be a part of, and we thoroughly enjoyed extremely demanding challenge set by BSM.

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The UK's leading driving school, BSM

Tom wrote 30 BSM Local Landing pages for us. A really difficult task however Tom did a great job. I would really recommend Tom for any content writing and we'll definitely look to use him again for further pages.

BSM (The AA)

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