The founder of Lucky Beans Childcare Caroline Curtis approached TJ Creative for advice on growing her London child care business.
The business was known in the local area of Balham but the brand had no visibility online. This was crippling any chance of growing substantially and opening new nurseries across London.
We recommended our SEO services in London for the job.
1. To create visibility online as a London based child nursery
2. To gain more customers for Lucky Beans from online enquiries
3. To make enough revenue to open new nurseries across London
Caroline’s theory was that parents were going online to search for child carers local to them in Balham, Tooting, Streatham and Norbury to look after their children.
We confirmed Caroline’s theory with SEO research – there was a clear demand with high search volumes for child care related search phrases. This is when we confirmed that SEO marketing would be the way forward.
When we started working with Lucky Beans they had no visibility and very little people landing on the Lucky Beans website.
Their website only ranked for their brand name, which wasn’t good enough to bring in new parents requiring child care. This meant only parents who knew of Lucky Beans were heading to the website. We wanted MORE traffic and NEW users/customers.
In the first year
Lucky Beans saw a 61.51% increase in organic traffic going to the website. This translates into doubling the amount of parents who were searching Google, seeing Lucky Beans and then visiting their website.
This led to the website gaining a 59.92% increase in NEW users (parents in this case) finding Lucky Beans on Google Search.
The impact of Search Engine Optimisation in a 6 month period vs previous year
The below speaks volumes of the SEO progress in the last 6 months…
This is only based on organic traffic – it tells us that there was a 102.43% increase (3,336 people) who landed on the Lucky Beans website in a 6 month period vs 1,648 people the year before.
There was also an increase in new users discovering Lucky Beans too – +109.78%.
The visual impact of traffic improvement – December 2019 – June 2021
This graph shows the steady improvement of the parents going to the Lucky Beans website:
Left of the graph – January 2020 – Right of the line graph is June 2021: a nice steady uplift in traffic
June 1st – 30th June 2021 vs January 1st – 31st January
A 73.65% increase in website visits
The investment into search marketing has been worthwhile for the business – it’s expanded substantially from 3 nurseries when we began to 6 nurseries, with a 7th opening soon!
Let’s discuss the potential impact SEO marketing could have on your business!
Fantastic to work with Tom, he's knowledgeable and HAS helped us a lot to improve our position in the online world. Our traffic has increased considerably since we started working with him. Thank you TJ Creative and TOM!
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