TJ Website on Laptop

Website content can cause much confusion and debate for some – the words ‘website content’ to me stands as a phrase that has several meanings. What is actually meant when a person talks about your ‘website content’? What is considered to be Website Content? Funny question this one, but ask around and I’m sure you’ll […]

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Don't write your website content for humans or bots

We’ve told you previously to “write for humans, not search bots”. Now we’re backtracking. We say DON’T write for humans or bots! That’s right, you’re not writing for humans or bots. So, who the hell are we writing for? You’re probably visualising a dog with glasses and a tie using its laptop or phone to […]

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Airbnb visual storytelling advert

Storytelling in marketing as a whole has always been a key factor. After all, people love stories. Visual storytelling offers you a something new. As an avid writer who has written and published books on Amazon, I wanted to focus on ‘visual storytelling’ online and the opportunities it presents to marketers. It’s an instinct for […]

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