Content Marketing Strategy and Services
Where there’s content, there’s marketing.
To grow your business, your content has to be better.
Wherever you show up, your audience is pickier and harder to impress. AI generated crap doesn’t make the cut.
AI has made it easier than ever to churn out crap content. But that’s the problem. Everyone can publish content. Very few can actually create content that stands out.
To win on any channel – SEO, paid ads, social media, email, print, out-of-home – you need one thing first.
To understand what content your customers want and need. And create high-quality content that sounds like you and speaks to them.
That’s where TJ Creative comes in. We’ll help you create the right content on the right channel, and connect with your target customers.
From content strategy through to creation and optimisation, we build content that works hard for you.
We focus on:
We’re creatives at heart, but obsessed with results.
Every piece of content has a job to do.
Short answer: almost everything you say as a business.
If it’s written, designed, filmed or recorded to promote your brand, it’s content marketing:
Content isn’t just words. It’s visual, video and audio too.
Whatever content you’re creating for your business, it needs to be what your customers need.
Most industries are now flooded with AI-generated content.
It sounds the same, feels the same, and all blurs together.
That’s a huge opportunity for your business.
Because the brands that win will be the ones that:
This has never been more true than it is today – with no content, there’s no marketing that works.
Average content results in wasted budget and time.
We make sure your content is worth your investment.
Strategy first, creation second.
Here’s what your content marketing should focus on:
Once we know the above, we can build your content strategy that joins up across:
Every word and graphic is planned, not guessed. Every message connects back to your goals.
What you can expect from us:
We can work one-off, or as your ongoing content partner.
FYI – we also offer discounted marketing packages that combine:
Whatever level of support you need, we can help you.
A guiding hand and voice (an advisor, a consultant, or fractional CMO), or a freelancer to help with the doing of the content plan, we can make our team yours too.
See the content we can create with you.
Website Content
Get website copy that sounds like you - welcoming visitors and nudging them to buy.
Copywriting
Turn confused browsers into confident buyers with clear, persuasive wording.
Blog Writing
Turn confused people into confident buyers who trust you, your brand, and blog content.
SEO
Get found on Google, Bing, ChatGPT and the rest - and turn clicks into customers.
Social Media
Show up consistently and turn social likes into real enquiries.
Email Marketing
Nurture prospects until they’re ready to buy, and sell more to customers you already have.
Video Content Creation
Content is more than the written word. In today’s world, video content is what customers love to see.
We’re just an email, call, text or social message away!