Blog

The way you communicate with your audience is important. It helps ensure you attract your target audience, establish relationships and get across any messages that you intend to communicate to your customers and the rest of the world. Identifying, creating and implementing your own brand’s tone of voice is key but just like anything in […]

AI relies on human input. What you put into it determines what you’ll get out of it. Also make sure to put in the time needed to construct the content to make it ‘yours’. I’m not entirely against the use of AI, I think that AI could be a useful marketing tool to create briefs […]

Effective website content relies on the science behind users browsing a website. You may or may not be aware that website content is a process that needs to be carefully thought about. It’s words and so much more. It’s your sales pitch, it’s your brand’s voice, and most importantly, it’s your means of communicating with […]

Email copywriting is a game changer in the marketing world. Its ROI is incredibly high, with a proven £31 return on every single £1 spent. And with almost 100% of people with email addresses checking their inboxes once a day, it’s a prime market for any company looking to further engage with their audience. That’s […]

There is one element that every business shares with the biggest brands out there. It’s not income, sales, projects in the pipeline, retweets, or social following. It is the brand message your business portrays every day. It’s simple: if your customers see consistency and can relate to your messaging, they are more likely to trust […]

This is by no means an easy task but making sure your brand identity comes across in your marketing will make all the difference to your success. Check out our 4 step guide below. Every brand has an identity, just like every person has their own unique personality. A brand identity is what makes your […]

I’ve recently started working with a new client who approached me with a fantastic opportunity – to produce short-form copy for their social media profiles. Fantastic, and finally, a nice opportunity to flex my storytelling muscles to create engaging and relatable social copy to entertain and educate. This particular company helps other businesses to scale […]

Does your brand convey a message with a precise tone of voice? Branding is all about creating a succinct and uniform identity through visuals and content. However, this isn’t just achieved through how a logo looks or its tagline. There are several portions to branding. Content being one of them. Naturally for us, we want […]

Our proven Search Engine Optimisation (SEO) approach for businesses What is SEO? SEO is a marketing strategy focused on optimising a website to make it rank on page 1 of Google. In a less boring, agency way, SEO is what sends people from Google to your website. And by doing that, you’ll get more people […]

Have you ever tried to blindly bake bread from scratch? Baking is more than buying the ingredients. It takes planning, time and all the right equipment to formulate a loaf you can be proud of. Creating a content strategy for your company’s website can seem as confusing as mixing, proving, and scoring a sourdough loaf. […]