Blog

SEO (search engine optimisation) and paid ads (PPC) are titans of the digital marketing world. But which is best for your business?  You want to make sure that you’re putting your marketing budget to good work. And most importantly, get a decent return on investment on whatever you choose.  Here we go, clash of the […]

Content marketing is how we have grown our own business as well as our clients’ businesses. A super effective way to grow your website’s online presence is through the content marketing approach, SEO Copywriting. Content creation for your website is a meticulous process that requires a lot of thought and planning.  There are two key […]

The e-commerce industry is a competitive market that is continuously growing. It’s also a very rich market to take advantage of, with the UK being the 4th largest market for ecommerce websites/online retailers. As an online retailer, ecommerce business, or online shop, it’s crucial that you to do everything possible to get exposure for your […]

You’ve done your reading on how valuable content is in every marketing strategy. Now you need to know how to measure the performance of your content. Let’s jump into analysing your content and what metrics you should care about when it comes to content. As modern marketers we’re surrounded by an awesome amount of data […]

Google’s core update, the ‘Helpful Content Update’, rolled out back in August 2022. But this wasn’t the last we heard of this update. If your business only publishes great content, then you have nothing to worry about with Google’s helpful content update. And, from studies by other sources, there wasn’t too much upset across the […]

Pay per click advertising. If done right it could be the most valuable investment you make. According to Statista, PPC has been shown to offer the best ROI compared to any other form of online marketing.  Big and small enterprises alike make good use of it as they only need to pay for an ad […]

If you’re interested in digital marketing for your business, then you’ve probably read about ‘SEO’. And you’ve probably seen that content is mentioned a lot on the topic of SEO. Most people will call it “SEO content”.  You might, however, not understand how the two connect. Digital marketing today Digital marketing is about staying on […]

You’re one of these people:  You don’t believe that you can actually get leads from your website. You get a nice flow of leads through your website.  If you’re person number 1, I’m talking to you. To be like person number 2, you need to work out what website marketing best works for your business.  […]

Our copywriter, Charlie, takes a look at what the latest Google Core Update means for your website. Google recently announced its rollout of the new core update that plans to crack down on spam content currently listed on SERPs. In this announcement, Google stated that they were improving their ‘quality rankings’, as well as improving […]

Before we get ahead of ourselves and talk about all the benefits of quality website content, you need to create quality content… or hire someone to write quality copy for you. Writing quality content is a skill. You need to write for your customers, while making sure the copy appeals to search bots that crawl […]